King Silva
King of Kings
Number of posts : 32652
Age : 33
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool
Favorite TNA Wrestler : ----
Favorite TNA Knockout : ---
Registration date : 2009-09-30
 |  Subject: 8-13-12 Raw TV Ratings Are in - Raw Drops Below 3.0 For Summerslam Lead-In Tue 14 Aug 2012, 9:59 pm | |
| http://pwtorch.com/artman2/publish/WWE_News_3/article_64279.shtml
WWE Raw on Monday, August 13 scored a 2.84 rating for all three hours and 2.93 rating in the regular two-hour timeslot.
The overall rating for the Summerslam lead-in episode was down eight percent compared to last week's show. It was the first time Raw scored below a 3.0 since June 4.
- Raw averaged 4.13 million viewers for all three hours, which was the fewest full show average since May 28 when Raw was up against the NBA Playoffs and Hatfields & McCoy.
The standard two hours averaged 4.30 million viewers, which would have been the fewest total viewers since June 4.
The additional, new first hour slipped below the 4.0-million mark to an average of 3.79 million viewers (down 5.3 percent compared to last week's first hour). The new second hour then averaged 4.25 million viewers (down 8.5 percent vs. last week) and the third hour increased to an average of 4.35 million viewers (down 2.1 percent vs. last week).
- WWE got its first taste of going head-to-head with NFL this year, as pre-season NFL football on ESPN averaged 5.3 million viewers. Also, the series finale of "The Closer" on TNT averaged 9.1 million viewers and TNT's new show, "Major Crimes," averaged 7.18 million viewers.
On cable TV Monday night, Raw ranked #6 in overall viewers, #2 in key male demos behind the NFL, and #1 in teen males.
- The interesting thing is all key demographics (males 18-49, males 18-34, and teen males) were up compared to last week. Also, the show scored its highest demo ratings in the three-week stretch of shows that followed the huge Raw 1,000 audience.
The overall ratings drop-off is likely attributed to a loss of female viewers and adults over the age of 49, which is likely related to the TNT and ESPN programming.
Caldwell's Analysis: It's not encouraging news, but it's also not a disaster with the key demographic ratings holding strong. The additional first hour continues to be a drag, though. The first hour is going backwards in average viewership, which could be a product of WWE and USA Network not doing a good-enough job reinforcing that Raw starts an hour earlier and it's not just throwaway programming in the new first hour. | |
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