5-27-13 Raw Gets Lowest Rating Of The Year [Memorial Day Although Still Bad]..

Last edited by King Silva on Thu 06 Jun 2013, 2:56 pm; edited 2 times in total

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WWE Raw on Memorial Day Monday, May 27 scored a 2.82 rating, the lowest rating of the year. Raw was down from a 2.96 rating last week following the Extreme Rules PPV.

The holiday episode was down two-tenths of a rating in all key male demographics compared to last week's show. In overall audience, Raw was topped by cable TV competition from the NBA Playoffs and season premieres on A&E and History Channel. Although, Raw ranked #2 in the key male demos behind the NBA.

- Raw averaged fewer than four million viewers for only the second time this year. Raw averaged 3.95 million viewers, with none of the hours topping the 4.0-million mark for only the second time this year.

Hourly Break Down: 3.99 million first hour viewers, slight dip to 3.95 million second hour viewers, and another slight dip to 3.89 million third hour viewers.

- One year ago this week, Raw slid to a 2.72 rating on Memorial Day. That show faced the perfect storm of a holiday, NBA Playoffs, and the "Hatfield & McCoys" premiere that doubled History's Memorial Day audience this year.

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PWTorch has received minute-by-minute and quarter-hour TV ratings for last Monday's Memorial Day Raw episode on March 27. The ratings are for the key demographic of males 18-49, which captures the widest range of WWE's viewing audience.

Third Hour Highlights

- As expected, the over-run rating scored the highest m18-49 rating and averaged the most m18-49 viewers of the night. (Going forward all ratings references are for the m18-49 demo to avoid redundancy.)

In the six-minute over-run for John Cena vs. Curtis Axel, Raw averaged 1.20 million viewers and scored a 1.92 rating. By comparison, the overall show averaged 953,676 viewers and scored a 1.52 rating.

- Prior to the over-run, the peak rating was the Chris Jericho & Paul Heyman Highlight Reel segment in Q9 at the top of the third hour. The segment averaged 1.05 million viewers and scored a 1.68 rating.

- Three-Hour Raw Viewer fatigue set in during Q10 following the Highlight Reel. The Q10 block averaged 949,000 viewers and scored a third-hour-low 1.52 rating, down from a 1.68 rating in Q9.

Raw then rebounded to a 1.56 rating in Q11 and 1.57 rating in Q12 leading to the 1.92 over-run rating.

First & Second Hour Highlights

- Looking at the first-half of the show, there was a very slow start at 8:00 p.m. EST. Q1 averaged a show-low 810,000 viewers and the entire first hour only averaged 835,833 viewers.

- The Shield vs. Daniel Bryan & Kane Tag Title match delivered a significant bump at the top of the second hour. Raw went from a 1.31 rating in Q4 to a 1.47 rating in Q5 for the Tag Title match.

Q5-Q6 pattern: 901,000 viewers at 9:00 p.m., 994,000 viewers at 9:06 p.m. leading to a mid-match commercial, 1.03 million viewers at 9:14 p.m., and peak viewership of 1.13 million viewers at 9:16 p.m. when the match concluded.

- Fandando was a draw this week. Fandango's segment & match against Wade Barrett in Q7 drew the highest rating of the show prior to the Highlight Reel in Q9.

Looking within Q7, the quarter-hour started with 877,000 viewers, grew to 1.10 million viewers five minutes later, and peaked with 1.18 million viewers before Raw went to commercial.

- OVERALL: The m18-49 pattern reflected the Three-Hour Raw Theory - the adult male audience is slow to tune in during the new first hour, the audience grows at 9:00 p.m. for the original start time, peaks around 10:00 EST, slips off during the third hour, and returns for the over-run at 11:00 EST.

M18-49 Show Summary

Hour 1 - 1.34 rating / 835,833 viewers
Hour 2 - 1.56 rating / 974,900 viewers
Hour 3 - 1.58 rating / 988,750 viewers
Over-Run - 1.92 rating / 1.20 million viewers
OVERALL - 1.52 rating / 953,676 viewers

M18-49 Quarter-Hours

Q1: 1.30 rating
Q2: 1.41 rating
Q3: 1.33 rating
Q4: 1.31 rating
HOUR: 1.34 rating

Q5: 1.47 rating
Q6: 1.53 rating
Q7: 1.64 rating
Q8: 1.59 rating
HOUR: 1.56 rating

Q9: 1.68 rating
Q10: 1.52 rating
Q11: 1.56 rating
Q12: 1.57 rating
HOUR: 1.58 rating

Over-run: 1.92 rating
OVERALL SHOW: 1.52 rating

Source: Wrestling Observer Newsletter

Due to the Memorial Day holiday, numbers were late for for the May 27th RAW. That show did a 2.80 cable rating with 3.94 million viewers.

For the segment breakdown from The Wrestling Observer, Alberto Del Rio vs. Big E Langston lost 215,000 viewers from the opener. Backstage segments with Bret Hart and Team Hell No lost 363,000 viewers. Dean Ambrose vs. Kofi Kingston lost 67,000 viewers. Kane and Daniel Bryan vs. Seth Rollins and Roman Reigns in the 9pm timeslot gained 119,000 viewers for a 2.72 quarter rating.

Fandango vs. Wade Barrett with The Miz as special referee gained 73,000 viewers. Tensai, Brodus Clay and The Great Khali vs. 3MB lost 48,000 viewers. The Highlight Reel with Chris Jericho and Paul Heyman gained 317,000 viewers in the 10pm timeslot, for a 2.97 quarter rating.

Kaitlyn and Natalya vs. The Bella Twins lost 421,000 viewers. Sheamus and Randy Orton vs. Cody Rhodes and Damien Sandow gained 80,000 viewers. The main event with John Cena vs. Curtis Axel gained a solid 627,000 viewers for a show-high 3.16 overrun rating.

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