EDIT!http://www.billboard.biz/bbbiz/charts-articles/chart-alert/adele-s-21-debuts-at-no-1-on-the-billboard-1005054242.story
Adele storms in at No. 1 on the Billboard 200 with her sophomore album, "21," selling a mighty 352,000 copies in its first week, according to Nielsen SoundScan.
It's her best sales week -- and highest-charting album -- and also the highest frame for any album since the sales week ending Nov. 28, 2010. That's when Kanye West's "My Beautiful Dark Twisted Fantasy" and Nicki Minaj's "Pink Friday" started in the Nos. 1 and 2 slots, respectively, with 496,000 and 375,000.
Notably, "21" also bows atop the Digital Albums chart with 217,000 downloads -- 62% of the set's overall first week. Again, it's the fattest week for a digital set since West's "My Beautiful" moved 224,000 downloads in its premiere.
Adele, who took home the best new artist Grammy award in 2009, reached No. 10 with her debut set, "19." It has spent a total of 71 weeks on the tally and has shifted 948,000 copies in the United States. This week, it bounds 50-16 on the Billboard 200, giving the singer a pair of albums in the top 20. It's the first time an artist has placed their first two releases concurrently in the top 20 since Justin Bieber did so on June 5, 2010, with "My World" and "My World 2.0."
This week, "Rolling in the Deep" -- the first single from "21" -- vaults 13-7 on the Digital Songs chart, moving 151,000 (up 26%). To date, since its release to retailers on Nov. 30 of last year, it has sold 621,000.
Another "21" song, "Someone Like You," which she has been performing to great reaction on a number of TV shows lately, bows at No. 45 with 51,000. Adele memorably sung "Someone Like You" on the Brit Awards on Feb. 16, and in two weeks' time, its two clips with the most views on YouTube have racked up 3.3 million views. (To compare, Rihanna also performed on the Brits, singing a medley of songs from her "Loud" album, and its most-viewed clips have tallied 1.3 million views.)
Prior to the album's release, Adele stopped by "The Ellen DeGeneres Show" and "Jimmy Kimmel Live!" (both on Feb. 24), CBS' "Early Show" (Feb. 25) and "Chelsea Lately" (Feb. 28). The official video for "Rolling in the Deep" has picked up more than 16 million views on YouTube and Vevo.
Adele's "21" is basically the only exciting news on the Billboard 200 this week, as the next-highest debut comes in at No. 29 from Destroy Rebuild Until God Shows and its "D.R.U.G.S." album (14,000).
After two weeks of sales increases from the Feb. 13 Grammy Awards, the chart gets quiet this week, where only two non-debuting titles in the top 50 had an increase in sales.
Falling one slot each to Nos. 2, 3 and 4, respectively, are Bieber's "Never Say Never: The Remixes" (102,000; down 38%), Mumford & Sons' "Sigh No More" (71,000; down 46%) and "Now 37" (58,000; down 38%).
Bieber is also at No. 5 with "My World 2.0" (up three, 42,000; down 22%), marking the first time an artist has had two sets in the top five since Bieber himself managed it on April 10, 2010.
Bruno Mars' "Doo-Wops & Hooligans" (37,000; down 40%) and Eminem's "Recovery" (34,000; down 44%) both slip one rung to Nos. 6 and 7. Rihanna's "Loud" steps two spots to No. 8 (33,000; down 26%), Minaj's "Pink Friday" holds at No. 9 (just under 33,000; down 28%), and Lady Antebellum's "Need You Now" drops six spaces to No. 10 (28,000; down 67%).
Over on the Digital Songs chart, Lady Gaga's "Born This Way" remains perched at No. 1 for a third week, selling 286,000 downloads (down 44%). It has sold 1.2 million in less than three full weeks. Cee Lo Green's "F**k You (Forget You)" holds at No. 2 (252,000; down 39%), while Jennifer Lopez's "On the Floor" (featuring Pitbull) debuts at No. 3 (170,000). The song was held from digital retailers for about a month following its release to YouTube and radio.
That's unusual compared with some other recent releases by other pop divas, like Lady Gaga and Britney Spears, who commercially released their singles to digital retailers at about the same time they were serviced to radio and streaming sites.
Right behind J.Lo is Katy Perry's "E.T.," rising eight slots to No. 4 (170,000; up 41%). Rihanna's "S&M" is up one to No. 5 (169,000; down 2%), Dr. Dre's "I Need a Doctor" falls three spots to No. 6 (156,000; down 45%), and Adele's "Rolling in the Deep," as previously mentioned, rises six to No. 7 (151,000; up 26%). P!nk's "F**kin' Perfect" holds at No. 8 (143,000; up 1%), Mars' "Grenade" falls four to No. 9 (140,000; down 22%), and Ke$ha's "Blow" bulldozes up 13 slots to No. 10 (129,000; up 52%). The latter rises due to the buzz generated by its buzzworthy unicorn-filled new video, which co-stars James Van Der Beek.
Overall album sales in this past chart week (ending Feb. 27) totaled 6.5 million units, down 10% compared with the sum last week (7.2 million) and up 8% compared with the comparable sales week of 2010 (6 million). Year-to-date album sales stand at 46.5 million, down 9% compared with the same total at this point last year (51 million).
Digital track sales this past week totaled 26.5 million downloads, down 9% compared with last week (29 million) and up 11% stacked next with the comparable week of 2010 (23.8 million). Year-to-date track sales are at 215.2 million, up 6% compared with the same total at this point last year (202.4 million).
Next week's Billboard 200 competes with the same week in 2010 when: Lady Antebellum's "Need You Now" returned to the No. 1 slot (126,000; up 6%) while Sade's "Soldier of Love" slipped one rung to No. 2 (79,000; down 37%).
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http://www.hitsdailydouble.com/news/newsPage.cgi?news08428m01
ADELE KEEPS “ROLLING”
XL/Columbia Diva Set to Approach 300k with Sophomore Album, 21
February 23, 2011
It took a couple of months, but the record industry finally discovered 2011.
Adele’s sophomore XL/Columbia Records release, 21, is on target to debut at #1 next week with the year’s highest sales total, expected to be anywhere from 275-300k, and possibly even higher.
With more than 150k in first-day sales reported by those music retailers who haven’t been robbed blind by Lindsay Lohan, the album will be fueled by a non-stop parade of TV appearances and a full-court press by Steve Barnett and Team Columbia.
Adele’s run began at last Friday’s Today Show, continued with a performance for Late Night with David Letterman and the show’s online site Monday (2/21), stints on Ellen and Jimmy Kimmel tomorrow (2/24), a CBS Early Show appearance Friday (2/25) and a Monday (2/28) slot on Chelsea Lately. In addition, she’ll tape a Live from the Artist’s Den for PBS this Friday that will air later this year.
Props also to Rick Krim's VH1 team, which has been on the single, "Rolling in the Deep," from the very start, with 10 weeks of heavy play, followed by two weeks of Gung Ho rotation surrounding this week's release.
The stateside push comes in the wake of her Brits Awards performance last week, which sent two of her albums and singles into the Top 5 in the U.K., the best such showing for a living artist since The Beatles.
Adele broke in with a bang for her debut album, 19, which came out in January, 2008, and earned her a pair of Grammy awards at the 2009 ceremony, including Best New Artist and Best Female Pop Vocal Performance. The album had sold over 903k copies and 1.85 million digital tracks in the U.S. since its release
The only other newcomers to make a dent will be veteran Wind-up Bayside and Sire’s Destroy Rebuild Until God Shows, both in the 14-17k range.
In a strange quirk, due to the Grammys airing two weeks later than last year and an extra day of Valentine's shopping, the market was actually up 10% vs. the same week last year, up 12% over last week and now down just 11% to date.
Well, it’s a start.
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Anyone like her and or buy her album/songs? 
