Netflix Abandons Plan to Spin-Off DVD Service

Subject: Netflix Abandons Plan to Spin-Off DVD Service Mon 10 Oct 2011, 5:56 pm

http://news-briefs.ew.com/2011/10/10/netflix-dvd-quikster/

Netflix has reversed its decision to spin-off the company’s DVD delivery option into a new service called Qwikster, according to the New York Times. “Consumers value the simplicity Netflix has always offered and we respect that,” Netflix chief executive Reed Hastings said in a statement. “There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.”

On September 18, Netflix announced its intention to separate the company’s online streaming and DVD-by-mail services. The plan attracted criticism from users and prompted the price of Netflix stock to slide.

Many Netflix customers had already been disturbed by a recent price increase which raised the cost of having both online streaming and DVD-by-mail delivery from $10 to $16 a month. That increase is unaffected by today’s announcement.
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Do you use Netflix?

I use Netflix A LOT....like probably too much. I use it on my laptop, my PS3, my Wii, my cell phone. And I LOVE it. I never really understood what the benefit of the Quickster transition was, but I'm glad it isn't changing.

I don't have it but I think that this is a good idea because Netflix has had a rough couple of months so no need to cause more trouble with this.

Customers didn't like it so it is best to just keep it the way it was.

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