7-22-13 Raw Ratings Are In [1/4 Hour Ratings Added 7/24/13]

Last edited by King Silva on Thu 25 Jul 2013, 1:17 am; edited 1 time in total

http://pwtorch.com/artman2/publish/WWE_News_3/article_72207.shtml#.Ue9F-JxYRi0

WWE Raw on Monday, July 22 scored a 2.94 rating, balling below the 3.0-mark from the previous two weeks.

Last week's Raw following the Money in the Bank PPV scored a 3.04 rating and the previous week's show - featuring the highly-rated McMahon Family Drama and Vickie Guerrero's Job Evaluation - scored a 3.08 rating.

- This week's Raw stayed above four million viewers, averaging 4.005 million viewers, down two percent from last week's average of 4.100 million viewers vs. the Home Run Derby.

Hourly Break Down: 3.922 million first hour viewers, a jump to 4.162 million second hour viewers (more than last week's second hour vs. the Derby), and a decline to 3.933 million third hour viewers.

The "Daniel Bryan Third Hour" declined in viewership, but drew in the younger demographic. The 10:00 p.m. hour rated the highest among m12-34 and m18-34, while the 9:00 p.m. hour was top-ranked in the broader demo of m18-49.

Also, the male teen rating jumped to its highest point in five weeks, indicating that Daniel Bryan's character appeals most to the younger audience.

- On cable TV Monday night, Raw ranked #2 in overall viewers behind "Major Crimes" on TNT, was #1 in adult male demos, and ranked #2 in teen males.

The combination of Mark Henry and The Shield proved to be successful once again for WWE.

After Henry's post-Money in the Bank speech and Shield's attack last week on Raw drew one of the largest audiences last Monday, their segment on this week's Raw drew the largest audience of the night.

- Positioned at the top of the second hour, which is when WWE has its largest audience mixing the casual audience with the adult audience tuning in at 9:00 p.m. EST, the seven-minute Henry/Usos-Shield segment in Q5 averaged 1.541 million viewers in the males 18-49 demographic.

- The next most-watched segment was the Miz TV segment with the "Total Divas" cast, which averaged 1.477 million viewers in a brief four-minute window.

- The next most-watched long-form segment was the C.M. Punk and Paul Heyman promo exchange, which averaged 1.437 million viewers over the course of 11 minutes from the end of Q8 to the start of Q9 at the top of the third hour.

- Related to the Daniel Bryan gauntlet, which we broke down HERE, the most-watched segment was the over-run portion, which averaged 1.411 million viewers.

Full Show Rundown

- Overall Show: 2.94 rating (1.98 males 18-49)

- Q1: Raw started around the show-average for an impromptu Daniel Bryan-John Cena Summerslam contract signing. (3.0 overall; 1.93 m18-49)

Viewers were slow tuning into Raw (876,000 viewers at the start of Raw), then peaked with 1.376 million viewers at the end of the segment.

- Q2: Raw took a big drop to a show-low rating for Alberto Del Rio vs. Sheamus, plus two full commercial breaks. (2.7 overall; 1.66 m18-49)

During the commercial breaks, viewers bailed to "How I Met Your Mother" and "American Pickers."

- Q3: Raw rebounded slightly for the conclusion of Del Rio-Sheamus, Teddy Long and Booker T backstage, and one-and-a-half commercials. (2.9 overall; 1.87 m18-49)

- Q4: Raw was about the same for Christian vs. Titus O'Neil and one-a-half commercials, although the m18-49 demographic showed an increase over the general audience, reflecting adult males starting to join the general audience. (2.9 overall; 1.96 m18-49)

- Q5: Raw jumped a show-high performance for Mark Henry confronting The Shield, one commercial, and the first-half of Dolph Ziggler vs. Darren Young. (3.2 overall; 2.23 m18-49)

Included was peak viewership of the entire show - 1.594 million viewers at 9:03 p.m. when business picked up. Raw was helped by a flood of viewers from "Family Guy," "American Ninja Warrior," "Fast N Loud," and "Hit the Floor" at the top of the hour.

- Q6: Raw stayed relatively strong for the conclusion of Ziggler-Young, one commercial, and the Miz TV segment featuring the "Total Divas" cast. (3.1 overall; 2.12 m18-49)

- Q7: Raw dipped for a segment that included Brad Maddox backstage with the McMahons, a Wyatts video package, and two full commercial breaks. (2.9 overall; 1.96 m18-49)

- Q8: Raw remained at the same level for Cody Rhodes vs. Fandango, one commercial, and the first few minutes of the Punk-Heyman segment leading into the third hour. (2.9 overall; 1.98 m18-49)

- Q9: Raw jumped for the Punk-Heyman promo exchange, one commercial, and the first few minutes of Rob Van Dam vs. Wade Barrett. (3.1 overall; 2.09 m18-49)

- Q10: Raw dropped off for the end of RVD-Barrett, one commercial, and the first match in Daniel Bryan's gauntlet. (2.8 overall; 1.92 m18-49)

Inside this portion: Punk-Heyman peaked with 1.497 million viewers, RVD-Barrett peaked with 1.315 million viewers, and Bryan-Swagger peaked with 1.365 million viewers.

- Q11: Raw remained stagnant for the first-half of Daniel Bryan vs. Antonio Cesaro, plus two full commercial breaks affecting the rating. (2.8 overall; 1.82 m18-49)

- Q12: Raw jumped for the second-half of Bryan vs. Cesaro, one commercial, and the start of Bryan vs. Ryback. (3.0 overall; 2.04 m18-49)

- OR: Raw finished with a decent over-run performance for Bryan-Cesaro and post-match activity. (3.2 overall; 2.23 m18-49)

» Impact Ratings for July 5th Show + Quarter Hour Ratings [Added 7/10]
» January 19th Impact Ratings Are In [Quarter Hour Ratings Added].
» Raw TV ratings are in for three-hour show, detailed comparisons to past three-hour Raws
» 8/26/13 Raw 1/4 Hour Ratings: Punk/Heyman, Bryan Gauntlet, AJ's Promo = Ratings!
» 10/29/12 Raw Ratings See Decline.. Segment Ratings Added [Ryback Loses, Vickie/Cena Gain etc]