March 18th, 2013 Raw Rating: Raw Continues To Slide Leading Into WM29!..

http://pwtorch.com/artman2/publish/WWE_News_3/article_69404.shtml

WWE Raw on Monday, March 18 scored a 3.09 rating, down nearly three-tenths from a 3.36 rating last week and way down from a 3.54 rating two weeks ago for The Undertaker's return.

Five-Week WM29 Season Trend:

2/18 - 3.30 rating
2/25 - 3.46 rating
3/4 - 3.54 rating
3/11 - 3.36 rating
3/18 - 3.09 rating

- Raw averaged 4.26 million viewers, down nearly 12 percent from last week's average of 4.81 million viewers. Also, Raw was down 800,000 viewers compared to two weeks ago when Undertaker returned.

Hourly Break Down: 4.25 million first hour viewers (fewest of 2013), 4.42 million second hour viewers (second-fewest of 2013), and 4.11 million third hour viewers (fewest of 2013).

Raw was affected by the Miami Heat vs. Boston Celtics game on ESPN, with the Heat continuing a Streak of their own. The NBA game started when Raw started and came down to the final possession during Raw's final quarter-hour before the Triple H and Brock Lesnar over-run segment. Although Raw outdrew the NBA game in viewers, Heat-Celtics topped Raw in the key male demos.

Caldwell's Analysis: Curiously, WWE did not give viewers a reason to anticipate next week's show, which will feature The Rock returning to TV after a two-week absence. Understandably, WWE did not want to draw attention to Rock not being on the show this week, but why not promote Rock in a significant segment next week? Raw concluded without much to look forward to next week, so it remains to be seen if Raw TV ratings remains stuck in the doldrums next week or if WWE rebounds via word-of-mouth and a social media push next Monday for Rock's return.

» March 8th, 2013 Smackdown Rating Up 7%!
» January 21st, Raw Rating Leading Up To Royal Rumble Rating Is In!
» 4-1-13 Raw Rating Dips Leading Into WM 29..
» 10-11-12 Impact TV Ratings: Poor Rating Leading to BFG
» 10/21 Smackdown TV Rating: Recent Hot Streak Continues!