4-1-13 Raw Rating Dips Leading Into WM 29..

Subject: 4-1-13 Raw Rating Dips Leading Into WM 29.. Thu 04 Apr 2013, 9:16 pm

http://pwtorch.com/artman2/publish/WWE_News_3/article_69679.shtml

WWE Raw on Monday, April 1 leading into WrestleMania scored a 3.12 rating, down from a 3.24 rating last week.

Other than Raw two weeks ago on March 18 against the Heat-Celtics "NBA Streak" game, it was the lowest rating since January 21.

-- Raw averaged 4.31 million viewers, down seven percent from last week's show. Other than Raw two weeks ago, it was the fewest viewers since February 11.

Hourly Break Down: 4.03 million first hour viewers (fewest of the year), 4.48 million second hour viewers, and 4.40 million third hour viewers. As usual, Raw's third hour declined from the second hour, marking 12 straight weeks.

-- By comparison, last year's Raw leading into the most-lucrative WrestleMania of all-time drew a pedestrian 3.04 rating and averaged 4.44 million viewers for a two-hour show.

-- On cable TV Monday night, Raw ranked #1 in overall viewers, key adult male demos, and teen male viewers against basic TV competition. Key demos were down two-tenths of a rating compared to last week, though.

Notable is Raw's final hour drew one of the highest ratings among teen males of the year, suggesting strong interest in either The Rock's Mania promo or the C.M. Punk-Undertaker feud among younger viewers.

Caldwell's Analysis: The WrestleMania lead-in Raw has not performed well in recent years, so there isn't too much to read into as it relates to Mania PPV buys. But, WWE did not help the Raw ratings by failing to advertise in-advance all of the big stars on the final Raw before Mania.

» January 21st, Raw Rating Leading Up To Royal Rumble Rating Is In!
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» March 18th, 2013 Raw Rating: Raw Continues To Slide Leading Into WM29!..
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