TV Viewership for WrestleMania 27 Special on NBC Shows Big Improvement

http://pwtorch.com/artman2/publish/WWE_News_3/article_52165.shtml

WWE's WrestleMania 27 special on NBC Saturday night, August 13 averaged 3.64 million viewers according to overnight Nielsen estimates.

Viewership was up 51 percent compared to 1.78 million viewers for the WM26 special last year. However, it was down slightly from 3.97 million viewers for the WM25 special in August 2009.

This year's reported average viewership could be skewed, though. It depends on whether Nielsen included viewership for NFL pre-season games in several local markets that pre-empted the WM27 special.

Caldwell's Analysis: WWE and NBC did about the same level of marketing and promotion for this year's Mania special as they did last year, so it seems likely the viewership number is greater than actuality. How much is unclear. Of course, this year's Mania special featured The Rock, who clearly helped boost the WM27 buyrate, so it could be another example of The Rock Effect on WWE business.

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Did you watch it?

thats cool. i forgot that it was on.

I knew it was on but I have the DVD so there was no need for me to watch it.

I am glad it got a good rating though.

Thats good to hear they should bring back SNME and not just for one hour like maybe two right before WM 28 like they did in 2007.

SNME was always blah for me..

But I would not hate if it came back.

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