King Silva
King of Kings
Number of posts : 32652
Age : 34
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool
Favorite TNA Wrestler : ----
Favorite TNA Knockout : ---
Registration date : 2009-09-30
 |  Subject: WWE Reveals Plan To Fix Raw's Declining Viewership Thu 10 Jan 2013, 7:09 am | |
| http://pwtorch.com/artman2/publish/WWE_News_3/article_67753.shtml
At this week's CES media conference in Las Vegas, WWE executive Perkins Miller revealed that WWE plans to expand their "WWE Active" mobile App to help offset declining TV ratings. This would especially apply to three-hour Raws.
Perkins said that in addition to running special voting, such as for the Slammy Awards, WWE plans to expand live streaming of video content during Raw, potentially offer games to win points while watching WWE TV, implement a social media element into the software, and offer other content that will prevent viewers from changing the channel.
Perkins said the App "enables our fans to stay completely connected to the show and stay glued to the couch throughout our commercial breaks through the entire show. It's a really powerful tool to sustain a rating."
The plan comes at a time when Raw was riding a 20-show streak of third hour viewership declining from the second hour.
Regarding the expansion of content available on the App, Perkins said WWE CEO Vince McMahon "is so content-focused, he's even said that the content on the second screen can be as good as you can see on television." | |
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