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 How bad are things at NBC?

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KTV-Time
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How bad are things at NBC? Empty
PostSubject: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 7:40 am

Things are bad at NBC. How bad? We already knew they'd been beaten last night by Univision, but that's nothing new, it's the second time that's happened on a Monday and the season's just 4 weeks old.

Last night (10/10/11) NBC was beaten across the board* by its NBCU corporate sibling USA Network's primetime line up of an NCIS repeat and two hours of WWE Raw.

Ouch.

NBC
Adults 18-49 rating 1.2
Adults 18-34 rating 1.0
Adults 25-54 rating 1.5
Total Viewers (mil) 3.872
HH rating 2.4

USA
Adults 18-49 rating 1.5
Adults 18-34 rating 1.3
Adults 25-54 rating 1.6
Total Viewers (mil) 4.341
HH rating 2.5

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*among households, viewers, adults 18-49, 18-34, 25-54.
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Paul Wyatt
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How bad are things at NBC? Empty
PostSubject: Re: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 12:14 pm

Is this based off an on-line survey?
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KTV-Time
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KTV-Time


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How bad are things at NBC? Empty
PostSubject: Re: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 12:32 pm

These are their actual Television ratings for last Monday.

Television Ratings.
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Paul Wyatt
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How bad are things at NBC? Empty
PostSubject: Re: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 1:07 pm

I know. But what I mean is what I never understand about these things demographic chart breakdowns is how they would possibly know how old these people are without doing a survey of some sort?!
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KTV-Time
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KTV-Time


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How bad are things at NBC? Empty
PostSubject: Re: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 1:31 pm

I never really know HOW they know, it's a tricky topic. I actually want to learn more about it.
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King Silva
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How bad are things at NBC? Empty
PostSubject: Re: How bad are things at NBC?   How bad are things at NBC? EmptyWed 12 Oct 2011, 4:40 pm

I agree it is really weird how they calculate how many people actually watched something.

I know they give some people of the US population these boxes that monitor what they watch and I guess from that sample they predict what the entire population watched?..

Doesn't really make sense but they keep using it.

I wouldn't mind having one of those boxes; at least my shows would get a little boost if just me watching means they add say 10,000+ people to the ratings..
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