King Silva
King of Kings
Number of posts : 32652
Age : 34
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool
Favorite TNA Wrestler : ----
Favorite TNA Knockout : ---
Registration date : 2009-09-30
 |  Subject: 6-28-13 Smackdown Ratings: Viewership Flow Posted Sat 06 Jul 2013, 7:02 pm | |
| http://pwtorch.com/artman2/publish/WWE_News_3/article_71759.shtml#.UdiKp5xYRi0
The Shield continues to be a draw Friday nights on Smackdown, which captures why WWE continues to feature Shield's six-man tag act on Friday nights.
Last week on the June 28 Smackdown, The Shield's six-man tag match vs. Christian & The Usos drew the peak audience of the show among males 18-49, topping out at a reach of 421,000 viewers.
Plus, the match retained an average of 93 percent of the audience over the course of the eight-minute match, according to data received by PWTorch. This included a mid-match commercial.
In the "Fiesta Del Rio" main event segment that followed, the peak reach was 411,000 viewers at 9:58 p.m. at the conclusion of the segment. The segment kept people tuned in at a rate of 94 percent from 9:49 p.m. to 9:58 p.m.
The two segments also capture that a typical Smackdown viewer is loyal to the show throughout the two hours, which is attractive to advertisers.
Overall, the numbers indicate that Smackdown does not have significant channel-flipping typical for WWE Raw or TNA Impact. However, the cross-over audience to shows like "Lizard Lick Towing" on TruTV, NASCAR, country music-related programming, and/or movies on other cable TV channels is consistent with Raw or Impact.
The following is an hourly break down. Viewership cited is for the males 18-49 demographic...
First Hour Viewership Break Down
- Out-Flows: There were only a handful of significant exits during the first hour. The biggest chunk was at the end of the fourth quarter-hour. At 8:49 p.m., Smackdown lost 19,000 viewers to TruTV, at 8:47, 17,000 viewers to "Law & Order: SVU" on USA Network and 15,000 viewers to CNBC at 8:47, and 15:000 to HGTV at 8:46.
Elsewhere, Smackdown lost 19,000 viewers to ESPN at 8:38 p.m., 19,000 viewers to CMT at 8:36, and 17,000 viewers to USA at 8:22.
-In-Flows: The biggest gain of the first hour was 30,000 viewers from Spike TV at 8:06 p.m. 15,000 went back to Spike at 8:08, but SD gained half of that audience.
The next biggest gains were 19,000 viewers from CMT during Q3 as viewers flipped back and forth between Smackdown and CMT, and then 19,000 viewers from ESPN at 8:42 as viewers flipped back and forth between Smackdown and NASCAR.
Second Hour Viewership Break Down
- Out-Flows: Smackdown's second hour did a better job of retaining the audience (as documented above with The Shield and Fiesta Del Rio segments). The most significant exits were 21,000 to Comedy Central at 9:43 p.m. and 20,000 to TruTV at 9:04 p.m. when viewers were figuring out whether to watch a new episode on Tru or the second hour of Smackdown.
Overall on the night, Tru and Comedy were the top two channels that viewers left Smackdown to watch. The other three in the Top 5 were FX, TNT, and A&E (Storage Wars).
- In-Flows: One significant break from the typical demographic pattern was Smackdown gaining 28,000 viewers from Lifetime at 9:21 p.m. This was the biggest minute-by-minute source of viewers during the second hour. Elsewhere in the second hour, sources were scattered from a range of programs...
Smackdown gained 20,000 viewers from TruTV at the top of the hour at 9:01 p.m., 15,000 viewers from BET at 9:09 p.m., 18,000 viewers from Fox News at 9:19 p.m., 19,000 viewers from MTV2 at 9:28 p.m., 19,000 viewers at 9:55 p.m., and 20,000 viewers from Comedy Central at 9:33, which set in motion channel-flipping throughout Q7-Q8. | |
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