12-16-13 Post TLC Raw Rating Is In

Subject: 12-16-13 Post TLC Raw Rating Is In Wed 18 Dec 2013, 12:47 am

http://pwtorch.com/artman2/publish/WWE_News_3/article_75179.shtml#.UrEaVuK8xi0

WWE Raw on Monday, December 16 scored a 2.95 rating the night after the TLC PPV, up one-tenth of a rating (four percent) from last week's "Slammys" edition of Raw.

Raw fell in-between the last two post-PPV editions of Raw - 2.93 rating following Survivor Series in November and 2.98 rating following Hell in a Cell in October.

Also, Raw averaged 4.20 million viewers, up one percent from last week's "Slammys" edition of Raw. Viewership topped the previous two post-PPV Raws, which each averaged 4.16 million viewers.

Hourly Break Down:

- 4.417 million first hour viewers for the immediate TLC fall-out, which was the most 1H viewers since the night after WrestleMania (4.492 million viewers).

- 4.297 million second hour viewers, which was the most 2H viewers since the night after Summerslam (4.485 million viewers).

- Then, a 10 percent drop-off to 3.886 million third hour viewers.

The main event was Daniel Bryan vs. Randy Orton, which WWE initially raised expectations for by teasing a WWE World Hvt. Title match, but WWE progressively cued in the audience over the course of the show that the main event was non-title. Raw's final hour was also hurt by Monday Night Football remaining competitive all the way to the final minute of the game.

- On cable TV Monday night, Raw ranked #2 in viewers and all key male demos behind football. Raw's demo ratings in m18-34 & m18-49 were flat compared to last week, but the younger audience jumped significantly.

Notably, males 12-34 was up 12 percent compared to last week for a Fall Season high and teen males 12-17 jumped 42 percent to the highest rating of the year. This helped offset flat ratings in the other demos.

Caldwell's Analysis: There was definitely strong interest at the start of the show for the TLC fall-out, so that points to the Cena vs. Orton title unification build-up resonating. The question is whether first hour viewership at the Night-After-Mania level points to a lack of PPV buys, perhaps with irregular viewers tuning in at the start of Raw to see who won the previous night if they did not order the PPV. Now it will be really interesting to see what TLC buys look like considering a quick three-week build to the unification match and this Raw performance.

Subject: Re: 12-16-13 Post TLC Raw Rating Is In Mon 23 Dec 2013, 12:53 am

Quarter-hour TV ratings for Monday's WWE Raw following the TLC PPV confirm a few items from the original TV ratings report:

- There was very strong interest in the beginning of Raw to find out the TLC main event result. Specifically, Raw scored a 2.41 rating in the m18-49 demographic, which is one of the highest-rated Q1 ratings since Raw moved to a three-hour format last year.

- Interest in Raw faded as the show unfolded, rebounding slightly at the end of the show for the Daniel Bryan vs. Randy Orton main event. Specifically, Q12 scored a 1.99 rating in m18-49 and the over-run scored a 2.32 rating, which is an average over-run rating.

- The second hour was propped up by the C.M. Punk and Shawn Michaels confrontation, but the show fell off after the segment.

- The third hour was dragged down by the middle of the hour - Raw scored show-low 1.79 and 1.74 ratings in Q10 and Q11 prior to the main event.

Raw M18-49 Break Down

Overall Show: 2.01 rating in males 18-49.

Q1: Raw opened with an exceedingly strong 2.41 rating for Randy Orton's coronation as WWE World Hvt. champion, John Cena's response, and the main event of Orton vs. Daniel Bryan set up.

Q2: Raw dropped 20 percent to a 1.94 rating for a segment that included two full commercial breaks and the first-half of Rhodes Bros. vs. Rey Mysterio & Big Show.

Q3: Raw rebounded to a 2.09 rating for the end of the tag match and one-and-a-half commercials.

Q4: Raw fell back to a 1.93 rating for Fandango vs. Dolph Ziggler, the first-half of Big E. Langston & Mark Henry vs. the Real Americans, and one-and-a-half commercials.

Q5: Raw got a slight top-of-the-hour bump to a 2.02 rating for the end of Langston & Henry vs. Real Americans and one commercial.

Q6: Raw slipped to a 1.98 rating for Tensai & Brodus Clay vs. Ryback & Curtis Axel and one-and-a-half commercials.

Q7: Raw rebounded to an above-average 2.07 rating for C.M. Punk's confrontation with Shawn Michaels and one-and-a-half commercials.

Q8: Raw fell to a 1.89 rating for C.M. Punk & The Usos vs. The Shield in a six-man tag match that followed the off-center Punk-HBK confrontation, plus one-and-a-half commercials.

Q9: Raw did not get a top-of-the-hour bump, scoring a 1.90 rating for the end of the six-man tag match, one commercial, and a Wyatt vignette.

Q10: Raw began its third-hour slide with a 1.79 rating for two full commercial breaks and a six-Divas tag match.

Q11: Raw bottomed out with a 1.74 rating for various video and interview segments leading to the main event, plus one commercial.

Q12: Raw rebounded to a 1.99 rating for the first-half of the Orton vs. Bryan main event, plus one mid-match commercial.

Over-run: Raw finished with a 2.32 rating for the conclusion of Orton vs. Bryan and post-match activity involving Cena.

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