King Silva
King of Kings
Number of posts : 32652
Age : 33
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool
Favorite TNA Wrestler : ----
Favorite TNA Knockout : ---
Registration date : 2009-09-30
 |  Subject: Preliminary Survivor Series PPV Buys Reported For Rock's Return Match With Cena Thu 22 Dec 2011, 5:34 am | |
| http://pwtorch.com/artman2/publish/WWE_News_3/article_56192.shtml
WWE has released a preliminary Survivor Series PPV figure of 280,000 total buys. The buy total for The Rock's big return match teaming with John Cena will likely grow by the time WWE reports fourth quarter earnings result, as the preliminary total is only through the end of November.
The estimate compares to 244,000 official buys for Survivor Series 2010 and 235,000 buys for Survivor Series 2009, which nearly got Survivor Series scrapped from the PPV line-up.
Through three events in the fourth quarter, WWE has reported an average of 194,000 buys per event. The October PPVs - Vengeance and Hell in a Cell with a combined 302,000 buys - dragged down the quarterly average. Still to be accounted for is last week's TLC PPV.
The current third quarter domestic split is 56 percent, although the actual split for Survivor Series will likely come in higher. Applying the percentage to Survivor Series, the preliminary estimate would be 156,800 domestic buys.
Caldwell's Analysis: The bar has been set so low for non-WrestleMania PPVs over the past few years that the Survivor Series buy total almost seems acceptable, but for Rock's first match in eight years, that's a poor result, even when more buys will be added to the total when the fourth quarter earnings report is released. Specific to Survivor Series, I felt WWE did a poor job promoting Rock's return match, especially having a three-hour Raw the week before the PPV. Also, WWE continues to ask a steep price for non-WrestleMania PPVs when the company has a track record of inconsistency. | |
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