January 19th Impact Ratings Are In [Quarter Hour Ratings Added].

Last edited by King Silva on Sat 21 Jan 2012, 10:23 pm; edited 1 time in total

http://pwtorch.com/artman2/publish/TNA_News_1/article_57203.shtml

TNA Impact Wrestling on Thursday, January 19 scored a 1.20 rating off a first hour 1.20 rating and second hour 1.19 rating. (We'll have detailed Impact quarter-hour ratings tonight.)

Impact was up six percent compared to a 1.13 rating last week. It was the highest rating in ten weeks dating back to November 11.

Impact averaged 1.68 million viewers, up from an average of 1.60 million viewers last week. It was the most viewers since Nov. 11 before TNA hit a Thanksgiving slide that carried over to the beginning of 2012.

Despite the ratings and viewership increases, Impact slid one-tenth of a ratings point among males 18-49 and two-tenths of a ratings point among males 18-34 compared to last week's show.

On cable TV Thursday night, Impact ranked #29 on cable TV, #22 among males 18-34, and #12 among males 18-49.

Caldwell's Analysis: This looks like a week where TNA benefited from cable TV options, with a star-driven NBA game between the Lakers and Heat on TNT, a Presidential debate on CNN, and Jersey Shore on MTV. Since TNA has been underperforming as of late and they haven't reached their maximum audience level, simply getting people in front of their TV sets on a Thursday night can help boost viewership when people flip over to Impact. Whereas, WWE has seemingly reached their maximum audience and isn't in a growth phase, so competition can take people away from their regular Raw viewing habits on Monday nights.

Here are the full quarter hour ratings results:

TNA Impact Wrestling on Thursday, January 19 scored a 1.20 rating off a first hour 1.20 rating and second hour 1.19 rating. It marks the third consecutive week to start 2012 that the second hour scored lower than the first hour.

Included in the second hour was the lowest-rated segment of the show in the eighth quarter-hour. However, it was not a large drop-off like other weeks.

The peak rating was a 1.24 rating at the top of the second hour before Impact steadily dropped off the remainder of the show before finishing with a 1.15 rating in Q8.

First Hour Break Down

Q1: Impact opened with a 1.20 rating for Robert Roode, James Storm, Jeff Hardy, and Sting setting the stage for Storm-Hardy in the main event. Plus, there was one commercial. (up 1.9% vs. 2011-Q1 average)

Q2: Impact increased slightly to a 1.21 rating for Gunner vs. A.J. Styles with Ric Flair ringside, plus one commercial. (up 4.7% vs. 2011-Q1 average)

Q3: Impact reached the first hour peak of a 1.23 rating for Crimson vs. Magnus focusing on the tag division, plus backstage segments, and one commercial break. (up 5.4% vs. 2011-Q3 average)

Q4: Impact dropped to a first hour low of a 1.17 rating for the first-half of Mickie James vs. Madison Rayne in a steel cage match, plus two commercial breaks dragging down the rating. (up 4.0% vs. 2011-Q4 average)

Second Hour Break Down

Q5: Impact increased to a show-high 1.24 rating for the second-half of Mickie-Madison, one commercial, and a post-match celebration with the Knockouts. (up 0.7% vs. 2011-Q5 average)

Q6: Impact began a steady decline with a 1.19 rating for Austin Aries and Alex Shelley's in-ring promo exchange, plus one commercial break. (up 2.6% vs. 2011-Q6 average)

Q7: Impact declined slightly to a 1.17 rating for Eric Young vs. Angelina Love and one commercial. (up 2.6% vs. 2011-Q7 average)

Q8: Impact declined slightly to a show-low 1.15 rating for the main event Hardy-Storm match, post-match angle with Roode, Sting, and Bully Ray, and one commercial break. (down 2.3% vs. 2011-Q8 average)

The eighth quarter-hour was the only segment of the show that scored below its corresponding 2011 quarter-hour average. Also, the first quarter-hour, with a 1.20 rating, was the only segment that was not the highest-rated segment of 2012 in the corresponding quarter-hour. (The January 5 Impact scored a 1.23 rating in Q1. The Jan. 12 Impact tied with a 1.20 rating in Q1.)

http://pwtorch.com/artman2/publish/TNA_News_1/article_57204.shtml

» Impact Ratings for July 5th Show + Quarter Hour Ratings [Added 7/10]
» November 29th, 2012 Impact Ratings Revealed [Quarter-Hour Ratings Added]
» 7-19-12 Impact TV Ratings Report [Quarter Hour Ratings Added 7-25-12]
» January 17th, 2013 Impact Ratings [Brooke Hogan/Bully Ray's Wedding] *1/4 Hour Ratings Added*
» Quarter-Hour Ratings For Jan 5th Impact