March 1st Episode of Impact Only Manages a 0.99! :-X

http://pwtorch.com/artman2/publish/TNA_News_1/article_58751.shtml

TNA Impact Wrestling on Thursday, March 1 scored a 0.99 rating off a first hour 1.02 rating and second hour 0.97 rating.

Impact peaked at the beginning of the show with a 1.08 rating and steadily dropped off throughout the first hour. Impact then hit a second hour peak with a 1.04 rating at the top of the hour and steadily dropped off again throughout the second hour.

Impact bottomed out with a 0.90 rating in Q8, which was 24 percent below the 2011-Q8 average. It was easily the lowest Q8 rating of 2012 & 2011. The next lowest Q8 rating was a 0.97 in August 2011.

All quarter-hours were below the corresponding 2011 average. The range was 8-24 percent.

First Hour Break Down

Q1: Impact opened with a show-high 1.08 rating, which was the first sign of trouble. The segment included Kurt Angle with an in-ring promo, Robert Roode backstage, and one commercial break. (down 8.3% vs. 2011-Q1 average)

Q2: Impact dipped to a 1.03 rating for the A.J. Styles vs. Kazarian/Daniels gauntlet match, plus one commercial break. (down 10.9% vs. 2011-Q2 average)

Q3: Impact dipped slightly again to a 1.01 rating for a Knockouts-heavy segment that included ODB vs. Madison Rayne in the ring, plus one commercial break. (down 13.4% vs. 2011-Q3 average)

Q4: Impact dipped again to a 0.97 rating for an Immortal segment, the first-half of Austin Aries and Robert Roode in the ring, and two full commercial breaks, which dragged down the quarter-hour. (down 13.8% vs. 2011-Q4 average)

Second Hour Break Down

Q5: Impact rebounded to a second-hour-high 1.04 rating for the second-half of Aries and Roode having a "sit-in," one commercial break, and the first-half of Zema Ion vs. Shannon Moore. (down 15.6% vs. 2011-Q5 average for the typical highest-rated segment of the show.)

Q6: Impact dipped to a 0.99 rating for the second-half of Ion vs. Moore, a Knockouts tag match, and one-and-a-half commercial breaks, which likely hurt the rating. (down 14.6% vs. 2011-Q6 average)

Q7: Impact dipped again to a 0.93 rating for the first-half of the main event six-man tag match, plus one-and-a-half commercial breaks. This was around the time the Miami Heat NBA game started on TNT after the conclusion of the Magic-Thunder game. (down 18.4% vs. 2011-Q7 average)

Q8: Impact dipped to a show-low 0.90 rating for the final portion of the lengthy main event tag match up against the first quarter of the Heat NBA game. (down 23.6% vs. 2011-Q8 average)

Caldwell's Analysis: Viewers simply lost interest in this show as it went along, and even the top-of-the-second-hour segment couldn't retain viewers. TNA lost viewers at some point to other programming (likely the NBA) or just other things and they didn't come back. Last week, TNA likely benefited from the NBA because it brought viewers to their TV sets for Jeremy Lin of the Knicks, but the game became a blow-out at the start of the fourth quarter right at the start of TNA Impact.

Big picture, whether it's because TNA has burnt out the audience on the same guys in the main event each week (even with new blood in there this week) or the audience needs time to get used to a new kind of TNA program after being fed the same going-nowhere product for several years, this is one of those "growing pains" weeks for Impact.
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For people who saw the show [or at least parts] what did you think of it?

The Knockouts are the best part of the show. Knowing TNA we'll never find out what Kaz's secret is.

I only really cared for the KOs and the X-division.

Sucks that the usually strong KOs didn't even muster a good rating.

This is embarrassing #TNAWFUL

The knockouts are the only consistently decent draw for TNA.

TNA has 99 problems, but a bitch ain't one.

Apparently a 0.99 is though.

Which ratings do they take exactly?

Since i follow TV ratings pretty closely and from what i gather:
Raw usually gets around 1.5 to 1.9 Adults 18-49
Smackdown usually gets 0.7 to 0.9 adults 18-49
While Impact usually gets 0.5 to 0.6 adults 18-49

SOOOO I'm asuming the ratings they get are another demographic the wrestling world targets maybe?

Well, let's see... iMPACT or sleep? Sleep or iMPACT?

Can you guess which one I chose?

^ LOL.

Emily Thorne's Apprentice wrote:: Which ratings do they take exactly?

Since i follow TV ratings pretty closely and from what i gather:
Raw usually gets around 1.5 to 1.9 Adults 18-49
Smackdown usually gets 0.7 to 0.9 adults 18-49
While Impact usually gets 0.5 to 0.6 adults 18-49

SOOOO I'm asuming the ratings they get are another demographic the wrestling world targets maybe?

They take the standard ratings [all age groups] like for anything on tv I think [Neilson].

Raw usually gets 3.0-3.4, SD usually gets 1.8-2.3, and Impact usually gets around 0.9-1.3.

Nah most networks use the Adults 18 to 49 ratings as their focus group and then all networks have different factors

Like CBS sees total viewers since many of their viewers are like SUPER old, they'd get like 10 milllion viewers with a 1.8 A18-49 rating while something like, Smash would get 6 million viewers annd a 2.3 A18-49 rating.

while networks like Lifetime, ABC Family and CW network also look at Women 19-34 as well.

So their are SOO many different ways to check the ratings. Since in Adults 18-49.Impact and Smackdown aren't soo far apart and abput 1.5 million viewers apart.

Impact because it puts you to sleep?

» March 21st, 2013 Impact Spoilers [Taped In Chicago After Live Chicago Impact]
» TNA Impact Discussion Thread
» March 7th, 2013 Impact Ratings Report
» 8-16-12 Impact TV Ratings Are in - How Did Post-Hardcore Justice Episode Fare?