Raw 1,000 TV Ratings Are in - WWE Draws Massive Audience by 2012 Standards

Last edited by King Silva on Wed 25 Jul 2012, 9:51 pm; edited 1 time in total

http://pwtorch.com/artman2/publish/WWE_News_3/article_63668.shtml

WWE Raw on Monday, July 23 recognizing 1,000 episodes scored a WrestleMania-level 3.84 rating for all three hours (3.48 first hour, 3.95 second hour, and 4.09 final hour). The regular two hours averaged to a 4.02 rating.

Looking at the standard two hours, it was the first time Raw topped a 4.0 in three years dating back to June 22, 2009 when WWE offered a commercial-free episode. Outside of the commercial-free Raw, it was the first time since April 13, 2009 two weeks after WrestleMania 25.

- Raw averaged 6.02 million viewers for all three hours. The standard two hours averaged 6.31 million viewers. It was the first time an episode of Raw topped six million viewers since the commercial-free episode in June 2009. Other than commercial-free, it was the first time since February 23, 2009 leading up to WM25.

Raw started with a strong average audience of 5.44 million viewers in the new first hour. That alone was the most viewers for an hour of Raw in over one year dating back to May 23, 2011.

Raw then averaged 6.32 million viewers in the second hour and stayed very even with an average of 6.30 million third hour viewers.

- DEMOGRAPHICS UPDATE: Raw's biggest increase was among teen males and younger viewers, both male and female. Among males 12-17, Raw scored a 4.41 household rating for the standard two hours and 4.18 rating for all three hours, which was up 49 percent and 41 percent, respectively compared to last week.

Also, the standard two-hour block increased one full ratings point among males 12-34 compared to last week. The following is a break down of demographic increases compared to last week.

- M12-17: 49% for 2-hour, 41% for 3-hour
- M12-34: 36% for 2-hour, 30% for 3-hour
- M18-34: 31% for 2-hour, 25% for 3-hour
- M18-49: 22% for 2-hour, 17% for 3-hour
- A18-34: 47% for 2-hour, 40% for 3-hour
- A18-49: 38% for 2-hour, 31% for 3-hour

Caldwell's Analysis: Massive audience by 2012 standards. WWE loaded up the show, hyped it like a PPV, had all kinds of media coverage including a big story in USA Today the day of Raw, and had all of the big stars coming back to draw in nostalgic/very casual viewers along with regular viewers. There will definitely be a drop-off going forward in the three-hour era, but this gives them a lot of momentum going forward and it gives USA Network their big ratings boost to help in the quarterly race.

http://www.lordsofpain.net/news/wwe/RAW_1000_Breakdown_The_Wedding_Slater_WWE_s_Legends_HHH-Lesnar_and_More.html

- As noted before, the 1,000th episode of WWE RAW did a 3.86 rating over three hours with an average of 6.04 million viewers - the most viewers ever for a three-hour show. They averaged a 4.03 rating and 6.31 million viewers over the final two hours.

WWE's advertising the 8pm start time worked for this show as they had 5.58 million viewers already tuned in for the start of the show. In the segment breakdown, DX's reunion opened so strong that the second quarter gain with the end of the DX segment gained 27,000 viewers. That would usually be a loss. The six-man with Rey Mysterio, Sin Cara and Sheamus vs. Alberto Del Rio, Dolph Ziggler and Chris Jericho with the Charlie Sheen interview lost 395,000 viewers.

Jack Swagger vs. Brodus Clay and a bunch of backstage stuff with the Legends gained 326,000 viewers. The AJ Lee and Daniel Bryan wedding at 9pm gained 616,000 viewers for a 3.91 rating. The Rock coming out with CM Punk and Daniel Bryan in the ring gained 575,000 viewers for a 4.28 quarter rating. Christian vs. The Miz lost 895,000 viewers but that's not a surprise given the large gains for the previous segments.

The segment with Triple H, Paul Heyman and Stephanie McMahon gained 334,000 viewers. Brock Lesnar's brawl with Triple H gained 90,000 more viewers. The Heath Slater segment with the WWE Legends gained 25,000 viewers for a 3.99 quarter rating in a timeslot that usually loses big time. You would expect that Slater segment to lose a lot of viewers because it came right after the big HHH-Lesnar segment.

The Undertaker's return with Kane gained 293,000 viewers. WWE Champion CM Punk vs. John Cena with The Rock and Big Show appearing gained 389,000 viewers and peaked the show with a 4.43 overrun rating.

» November 29th, 2012 Impact Ratings Revealed [Quarter-Hour Ratings Added]
» 9-7-12 Smackdown TV Ratings: Show Draws Strong Audience
» 9/24/12 Raw Ratings: Monday's Show Draws Smallest Audience in Over 1 Year!
» 1/20/14 Raw Ratings: Batista's Return Draws Big Audience, But Raw Loses 1 Million Viewers
» 11/17 Impact quarter-hour ratings report - Knockouts segment draws big audience, comparisons to 2011 averages