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 1/20/14 Raw Ratings: Batista's Return Draws Big Audience, But Raw Loses 1 Million Viewers

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King Silva
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1/20/14 Raw Ratings: Batista's Return Draws Big Audience, But Raw Loses 1 Million Viewers Empty
PostSubject: 1/20/14 Raw Ratings: Batista's Return Draws Big Audience, But Raw Loses 1 Million Viewers   1/20/14 Raw Ratings: Batista's Return Draws Big Audience, But Raw Loses 1 Million Viewers EmptyThu 23 Jan 2014, 11:27 pm

http://pwtorch.com/artman2/publish/WWE_News_3/article_75856.shtml#.UuHCHbSIakA

WWE Raw on Monday, January 20 scored a 3.46 rating, up 11 percent from last week's 3.12 rating.

The episode featuring Batista's TV return drew the highest overall rating since March 4, 2013. The show just edged out the post-WrestleMania episode in April 2013, which scored a 3.45 rating.

- Raw averaged 4.869 million viewers, up 11 percent from last week's average of 4.403 million viewers.

It was the most viewers for an episode of Raw since Mar. 4, 2013 (more than the post-WrestleMania episode).

Hourly Break Down: 5.249 million first hour viewers, steady at 4.995 million second hour viewers, and a 13 percent decline to 4.363 million third hour viewers.

The downside of the show is that Raw lost nearly one million viewers from the first to third hour, representing an in-show decline of 17 percent.

Looking at the first hour performance, this was the first time since Mar. 4, 2013 that any hour of Raw topped five million viewers. Also, the average of 5.249 million was the most viewers for any hour of Raw since the post-Royal Rumble episode one year ago.

- Raw was boosted in the key male demographics of males 18-34 & males 18-49, hitting the highest points since before the Fall 2013 TV season.

Raw also received a bump among younger viewers, registering the highest demo ratings since before the fall.

- On cable TV Monday night, Raw ranked #1 in all viewers and in all key male demos.


Caldwell's Analysis: Strong interest in Batista's return certainly helped the overall performance. It looks like Raw drew a contingent of casual/irregular viewers, who then experienced the weekly Three-Hour Raw Fatigue Syndrome and got they were looking for - Batista's return - early in the show.

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