8-27-12 Raw Ratings Report; Match/Segment Breakdown Added 8-29-12

Last edited by King Silva on Fri 31 Aug 2012, 3:59 pm; edited 2 times in total

http://pwtorch.com/artman2/publish/WWE_News_3/article_64685.shtml

UPDATE: WWE Raw on Monday, August 27 scored a 3.14 rating for all three hours, which was the same three-hour rating as Aug. 20 following Summerslam.

The standard two hours of Raw scored a 3.26 rating, which was up slightly compared to a 3.21 rating for the standard two hours the night after Summerslam.

On cable TV Monday night, Raw ranked #3 behind TNT and History programming. Raw was #1 in key male demos other than teen males.

Raw was up in every demographic compared to the post-Summerslam episode except for teen males, which nose-dived five-tenths of a rating. Raw scored the lowest m12-17 rating since June 25.

WWE Raw on Monday, August 27 averaged 4.481 million viewers, which was nearly identical to an average of 4.478 million viewers last week for the post-Summerslam episode.

We will not have official Raw TV ratings until later this week. The following is a viewership break down for all three hours reported by TVBytheNumbers.com .

- First Hour: 4.16 million viewers, which was down 200,000 viewers from last week's new first hour.

- Second Hour: 4.79 million viewers, which was the most viewers for any hour of Raw since the Raw 1,000 episode. This was up 130,000 viewers compared to last week's second hour/previous first hour.

- Third Hour: 4.49 million viewers for the C.M. Punk vs. Jerry Lawler main event, the second-half of Triple H's retirement tease, and filler in-between the Hunter promo and main event. This was down 70,000 viewers compared to last week's third hour.

The net result is a wash compared to last week with -200,000 viewers in Hour One, 130,000 viewers in Hour Two, and -70,000 in Hour Three.

- Check back later this week for detailed Raw ratings.

Caldwell's Analysis: This is the second straight week and fifth week out of six weeks during the three-hour era that Raw's viewership has declined in Hour Three compared to Hour Two. The pattern suggests that WWE is wearing out the audience by the time the third hour comes around and/or is not able to retain the audience for the full hour because of the filler that viewers are being asked to sit through before the main event segment.

Looking externally, despite no NFL game on ESPN, cable TV competition was strong Monday night against Raw's third hour, as "Pawn Stars" averaged more than five million viewers for two half-hour episodes.

Source: Wrestling Observer Newsletter

As noted before, the August 27th WWE RAW did a 3.1 rating with 4.48 million viewers. Here is the segment breakdown for this week:

Ryback vs. Jack Swagger and Layla vs. Natalya lost 160,000 viewers from the opener. The segment with Vickie Guerrero and AJ Lee in the ring gained 439,000 viewers. The Miz vs. John Cena gained 525,000 viewers in the segment that ran through the 9pm time slot.

Santino Marella vs. Heath Slater lost 124,000 viewers while Brodus Clay and Sin Cara vs. Damien Sandow and Cody Rhodes with the final anger management segment featuring Kane and Daniel Bryan lost 214,000 viewers. R-Truth vs. Bryan gained 232,000 viewers.

The high point of the show was the Triple H retirement segment. It gained 257,000 viewers and did a 3.51 quarter rating. Sheamus and Randy Orton vs. Alberto Del Rio and Dolph Ziggler lost 576,000 viewers. This match likely lost viewers because of the extra hour added to RAW since one would expect the Triple H retirement segment to draw way more than it did. It appears the new 8pm start time is hurting the audience that 10pm brings in.

Zack Ryder vs. David Otunga lost 131,000 viewers. CM Punk vs. Jerry Lawler in a steel cage main event gained 479,000 viewers for a 3.35 overrun rating.

I updated the article since stuff changed.

Subject: Re: 8-27-12 Raw Ratings Report; Match/Segment Breakdown Added 8-29-12

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