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 12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers!

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King Silva
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King Silva


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Registration date : 2009-09-30

12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers! Empty
PostSubject: 12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers!   12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers! EmptySat 08 Dec 2012, 1:44 am

12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers! RawSet_Wide_6

http://pwtorch.com/artman2/publish/WWE_News_3/article_67005.shtml

WWE Raw on Monday, December 3 scored a 2.55 overall rating and 2.53 rating for the regular two-hour block. The overall rating was down 6 percent compared to a 2.72 rating last week.

Raw nearly scored a year-low, with only the October 22 episode scoring lower at a 2.49 rating.

- Raw averaged 3.44 million viewers (down 500,000 viewers/12 percent compared to last week). Hourly Break Down: 3.58 million first hour viewers, 3.37 million second hour viewers, and 3.36 million third hour viewers. (Click Here for a detailed viewership break down.)

- On cable TV Monday night, Raw's second and third hours ranked behind "Pawn Stars" on History Channel. But, Raw finished #2 in the key male demos behind ESPN's huge audience for Monday Night Football, which pulled away male viewers.

Raw also took a big hit among adult women. Raw typically draws a 1.0 rating in the adult females demo, but this week's show scored a 0.7 rating in the demo.

Overall, Raw was defeated in adults 18-34, women 18-34, adults 18-49, and women 18-49 by a variety of programming on VH1 as well as the traditional Christmas Vacation movie on ABC Family.

- In the week-to-week demos, Raw hit year-lows in numerous categories. Included in the year-lows was Raw down four-tenths of a rating among males 12-34 & males 18-49, down nearly seven-tenths of a rating in males 18-34, down two-tenths of a rating among all adults 18-49, and down nearly four-tenths of a rating in adults 18-34.

Caldwell's Analysis: Right now, Raw is like a sports team that thinks it can just show up because the brand name label says WWE on the front of the jersey and win a game without putting in the effort to win. There was nothing advertised in-advance for this week's Raw and the show didn't exactly have a lot of momentum coming out of last week's show. The three-hour format is really hurting Raw because (a) they have nothing left by the end of each week's show to promote going forward and (b) the audience is left with nothing to anticipate because they've been given everything over the course of three hours.


-------------------------------

Source: Wrestling Observer Newsletter

As noted, the December 3rd WWE RAW scored a 2.55 rating with 3.43 million viewers. In comparison, the New York Giants vs. Washington Redskins NFL game did an 11.89 rating with 16.21 million viewers.

In the segment breakdown, Kane and Daniel Bryan vs. Darren Young and Titus O'Neil opened with a 2.57 quarter rating. Dean Ambrose, Seth Rollins and Roman Reigns attacking Team Hell No plus AJ Lee vs. Tamina Snuka gained 126,000 viewers.

The CM Punk and Paul Heyman interview before The Miz came out gained 24,000 viewers. Once The Miz came out, they lost 214,000 viewers. John Cena and Sheamus vs. Big Show and Dolph Ziggler gained 138,000 viewers for a 2.63 quarter rating - a weak growth for the 9pm timeslot.

Damien Sandow vs. Santino Marella lost 226,000 viewers. Sin Cara vs. Alberto Del Rio lost 121,000 more viewers. The in-ring segment with Vickie Guerrero and Vince McMahon gained 493,000 viewers and was the highest rated non-overrun segment with a 2.73 quarter rating. Randy Orton vs. Brad Maddox and The Shield attacking Orton lost 167,000 viewers. Kofi Kingston vs. Antonio Cesaro vs. R-Truth vs. Wade Barrett lost 169,000 viewers. The lie detector test segment and The Shield attacking Miz, Kane and Bryan with Ryback making the save gained 509,000 viewers for a 2.86 overrun rating.
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12/3/12 Raw Ratings W/ Breakdown: Vickie/Vince Segment Gains 493k Viewers + Lie Detector Segment Gains 509k Viewers!
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