King Silva
King of Kings
Number of posts : 32652
Age : 34
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool
Favorite TNA Wrestler : ----
Favorite TNA Knockout : ---
Registration date : 2009-09-30
 |  Subject: VH1 Unveils Revamped Brand Identity Reflecting Music, Pop Culture Integration Tue 08 Jan 2013, 1:26 am | |
| 
http://www.hollywoodreporter.com/news/vh1-unveils-revamped-brand-identity-408777
VH1 is getting a makeover.
As 2013 kicks into gear, the network is refreshing its brand identity across linear, digital and social platforms, The Hollywood Reporter has learned. The new promotional materials feature a plus sign ( ) within the VH1 letterforms, which is being called its signature “tagmark” rather than a traditional tagline.
“Ten years ago, no one had ever heard of Justin Bieber, Mark Zuckerberg just entered Harvard, iPhones were five years away and hashtags didn’t exist,” said VH1 president Tom Calderone. “Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand.”
The plus sign featured in the brand’s new graphic identity is meant to represent the network’s dedication to combining music, pop culture and nostalgia programming. The strategy and redesign were developed in part by design company Gretel, while ad agency Hill Holliday was brought in to create a 360 creative launch strategy.
“VH1 is entertainment on steroids,” said Calderone. “We have a legacy of cranking it up to 11, so our ‘tagmark’ helps us to easily convey that to our viewers and build on the promise of delivering our bold and engaging mashup of music, pop culture and nostalgia that generates so much buzz.”
The January revamp comes on the heels of a 33 percent increase in primetime ratings for the network in the past year, led by the success of Mob Wives, Single Ladies and Love & Hip Hop Atlanta.
This month, Mob Wives and Love & Hip Hop New York return to the air along with the new series Black Ink and Making Mr. Right. VH1 also will launch a new night of humor-based programming on Fridays with the return of Best Week Ever and the debut of The Jenny McCarthy Show. | |
|
Mia
Shield Believer
Number of posts : 13322
Age : 37
Location : At the Beach
Job/hobbies : zombies
Favorite WWE Wrestler :
Seth Rollins
Roman Reigns
Dean Ambrose
Sami Zayn
Adrian Neville
Antonio Cesaro
Dolph Ziggler
Corey Graves
Sheamus
Christian
Edge
CM Punk
Favorite WWE Diva :
Paige
Emma
Michelle
Eve
Maryse
ivory
trish
lita
Favorite TNA Wrestler : Roode
Aries
Bully Ray
Storm
The Wolves
Favorite TNA Knockout : Brooke
Christy
Taryn
Registration date : 2008-07-03
| | Subject: Re: VH1 Unveils Revamped Brand Identity Reflecting Music, Pop Culture Integration Tue 08 Jan 2013, 1:50 am | |
| This one looks kinda weird but cool that they decided to revamp. | |
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