1-7-13 Raw: Rock/Punk Gains Big, Show/Kofi Loses 1 Million+ Viewers! O_O

Last edited by King Silva on Fri 18 Jan 2013, 12:07 am; edited 1 time in total

http://pwtorch.com/artman2/publish/WWE_News_3/article_67737.shtml

WWE Raw on Monday, January 7, 2013 scored a 3.14 rating, up 40 percent from the holiday shows to end 2012. It was the highest rating in 19 weeks dating back to August 27.

The second biggest story was the third hour, which drew an average of 4.65 million viewers and increased 7.5 percent from the second hour. It was the most third-hour viewers since July 30 - the night after Raw 1,000 and official switch to three-hour Raws.

WWE benefited from strategic placement of C.M. Punk vs. Ryback right at the top of the third hour, which coincided with the BCS Title game hitting halftime. WWE also benefited from the BCS Title game being a blow-out, which kept people on Raw for The Rock's return at the very end of the third hour leading into a 15-minute over-run.

Hourly Break Down: 4.29 million first hour viewers (most 1H viewers since Oct. 29), 4.32 million second hour viewers vs. meat of BCS Title game, and 4.65 million third hour viewers.

On cable TV Monday night, Raw ranked #2 behind the BCS Title game's 26.3 million viewers, which was the second-biggest cable TV audience of all-time. Raw was #2 behind the BCS game and drew the best adult male ratings since Aug. 27 before the start of competition from fall season TV & Monday Night Football.

Caldwell's Analysis: A victory for WWE, who stacked the show with The Rock's TV return and Punk vs. Ryback to oppose the BCS Title game. Despite puzzlingly weak hype for next week's 20th Anniversary show, WWE should be able to sustain the rating next week. After that, though, it will be interesting to see where WWE settles in January and February prior to WM29 hype kicking into the next gear in March.

Source: Wrestling Observer Newsletter

- Due to the holidays, we're just now getting the ratings breakdown for the January 7th WWE RAW with the return of The Rock. That show did a 3.15 rating with 4.44 million viewers. RAW that night went up against the BCS Championship football game which drew 26.83 million viewers.

In the segment breakdown, John Cena vs. Dolph Ziggler gained 214,000 viewers. Kaitlyn vs. Eve Torres lost 224,000 viewers. Backstage stuff with Santino Marella, Ricky Steamboat and Wade Barrett plus Randy Orton and 3MB in an interview lost 484,000 viewers. Kane and Daniel Bryan vs. Cody Rhodes and Damien Sandow plus Randy Orton vs. Heath Slater gained 172,000 viewers in the 9pm time slot for a 2.94 quarter rating.

Barrett vs. Marella gained 101,000 viewers. Antonio Cesaro vs. The Great Khali lost 80,000 viewers. Jinder Mahal vs. Sheamus gained 150,000 viewers. Ryback vs. CM Punk in the TLC Match gained 515,000 viewers, a very good growth for 10pm right now. The first part of the match did a 3.52 quarter rating and the second part did a 3.44 quarter rating. Kofi Kingston vs. Big Show lost 1,037,000 viewers - way more viewers lost than any segment in 2012. That was likely fans turning back to the football game.

From start to finish, the segment with The Rock and CM Punk gained 887,000 viewers. The Punk interview before Rock came out did a 3.17 rating. The Rock/Punk segment back and forth did a 3.67 quarter rating. At the finish, which went longer than usual, they were at a 3.34 quarter rating.

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