1-14-13 Raw Rating: Breakdown: Eve/Kaitlyn + MizTV Gain Big! Cody/Bryan Loses BIG! Rock Segment Underperforms

Last edited by King Silva on Thu 17 Jan 2013, 11:56 pm; edited 1 time in total

http://pwtorch.com/artman2/publish/WWE_News_3/article_67896.shtml

The 20th Anniversary of WWE Raw on Monday, January 14 scored a 3.24 rating, up one-tenth from last week's 3.14 rating for The Rock's return. Last week's Raw faced the BCS National Title game; this week was the first Raw unopposed by football in five months.

- Raw averaged 4.55 million viewers, which was up three percent from an average of 4.42 million viewers last week.

However, the Viewership Drop-Off returned. The third hour was the least-watched hour of the show, drawing slightly fewer viewers than the first hour.

But, in the demographic ratings, the third hour was the highest rated among key males for Ric Flair's TV appearance, John Cena vs. Dolph Ziggler in a cage, and the Rock Concert.

Hourly Break Down: 4.50 million first hour viewers, peak of 4.68 million second hour viewers, and a five percent drop-off to 4.47 million third hour viewers.

It marks 24 out of 26 Raw episodes during the three-hour era where third hour viewership has declined from the second hour.

- On cable TV Monday night, Raw ranked #1 in overall viewers and in the key male demos, removing football from the competition.

In the week-to-week demos, Raw was up slightly compared to last week. The biggest increase was one-tenth among males 18-49, which reached the highest rating since August 27.

Caldwell's Analysis: Solid showing. Not a blow-away performance for the first Raw without football competition, especially for a "milestone" show, but WWE did not go all-out hyping this show like they did for Raw 1,000. We also won't know if the law of diminishing returns has kicked in for The Rock's TV return until next week when it's a basic PPV lead-in show before the Royal Rumble.

Source: Wrestling Observer Newsletter

- As noted, the January 14th episode of WWE RAW did a 3.19 rating with 4.54 million viewers. This was the biggest audience for RAW since the 1,000th episode on July 23rd, 2012.

In the segment breakdown, they opened strong with Vince McMahon, Big Show and Alberto Del Rio doing a 3.44 quarter rating. Wade Barrett vs. Randy Orton lost 171,000 viewers, which is good considering how strong the opener was. Kane vs. Damien Sandow and the Mick Foley Hall of Fame announcement plus the brawl with The Shield, Sheamus, Ryback and Orton lost 497,000 viewers. Ryback's interview plus Kaitlyn vs. Eve Torres for the Divas Title gained 509,000 viewers at 9pm for a 3.33 quarter rating.

Brodus Clay vs. CM Punk lost 149,000 viewers. Punk's post-match interview, the video of past RAW car moments plus the backstage segment with The Rock, Foley and Vickie Guerrero gained 142,000 viewers. Sheamus vs. 3MB in a Over the Top Challenge plus a John Cena segment lost 202,000 viewers. MizTV with Ric Flair, The Miz and Antonio Cesaro gained 449,000 viewers at 10pm for the show's peak rating of 3.50.

Cody Rhodes vs. Daniel Bryan plus a backstage segment with AJ Lee, Big E Langston and Dolph Ziggler lost 752,000 viewers - which is likely to be among the biggest drops of this year. Cena vs. Ziggler in the steel cage match gained 118,000 viewers. The closing segment with The Rock's concert and the brawl with Punk gained 207,000 viewers for a 3.20 quarter rating. That gain is considered low for a RAW overrun.

» 12-17-12 Slammy Edition of Raw's Rating is in! [Segment Breakdown Added]!
» 11-12-12 Raw Rating: Match/Segment Breakdown Added ~ Sheamus/Otunga Lose 910,000 Viewers!
» 10/29/12 Raw Ratings See Decline.. Segment Ratings Added [Ryback Loses, Vickie/Cena Gain etc]
» Quarter Hour Raw Rating Breakdown [2/27; Rock's Return]
» July 2nd Raw Rating in [With Breakdown]