2-14-13 Impact Ratings: How Did The Valentine's Night Edition Fare?

Last edited by King Silva on Thu 21 Feb 2013, 1:22 am; edited 1 time in total

TNA Impact on Thursday, February 14 scored a 1.01 rating, down slightly from a 1.03 rating last week.

Impact averaged 1.295 million viewers, down about 100,000 viewers from 1.412 million viewers from last week.

In the key male demos, Impact dipped slightly from last week, including scoring the lowest male 18-49 rating of the year.

http://pwtorch.com/artman2/publish/TNA_News_1/article_68677.shtml

http://pwtorch.com/artman2/publish/TNA_News_1/article_68774.shtml

TNA Impact on Thursday, February 14 officially scored a 1.00 flat rating off a first hour 0.92 rating and second hour 1.08 rating. Both hours were the lowest of the last five weeks.

Impact's first-hour struggles continued with the top quarter-hour rating being a 0.94 at the end of the first hour.

Impact benefited from the customary Q5 bump, scoring a 1.19 rating at the top of the second hour, but Impact did not come close to a 1.19 for the remainder of the show.

First Hour Break Down

Q1: Impact opened with a 0.92 rating for Hulk Hogan's speech about trying to find a #1 contender to the TNA World Title by the end of the show. Sting then joined Hogan in the ring to set the stage for Team TNA vs. Team Aces & Eights at Lockdown. This was followed by one commercial.

Q2: Impact was essentially the same at a 0.91 rating for Daniels vs. Magnus in the first unhyped "impress Hulk Hogan" match, plus one commercial.

Q3: Impact stayed at a 0.91 rating for the seriously underhyped Samoa Joe vs. Kurt Angle "impress Hulk Hogan" match, plus one commercial.

Q4: Impact inched up to a 0.94 rating - the first hour peak rating - for the first-half of a mixed tag match featuring the Knockouts. There were also two full commercial breaks.

Second Hour Break Down

Q5: Impact jumped to a show-high 1.19 rating for the second-half of the mixed tag match, post-match involvement from Brooke Hogan, and video packages. The segment benefited from only having half of a commercial break.

Q6: Impact dipped to a 1.08 rating for James Storm vs. RVD in another match trying to impress Hulk Hogan, plus one-and-a-half commercial breaks.

Q7: Impact dipped to a second-hour-low 1.00 rating for the Hogans talking backstage, ring introductions for the Austin Aries vs. Bobby Roode main event, one commercial, and the first half of the main event.

Q8: Impact increased slightly to a 1.05 rating for the finish of Aries-Roode, one commercial, and Hogan teasing a #1 contender decision that was interrupted by Aces & Eights.

Caldwell's Analysis: There's no reason why this show should have only scored a 1.00 rating if TNA promoted four big match-ups in advance rather than having Hulk Hogan come out at the top of the show and make up criteria for how he planned to determine a new #1 contender. It would be like NBA commissioner David Stern saying he's going to watch all of the games from the second-half of the NBA Season and then decide who gets to play in the Finals based on his feelings, rather than set criteria that players are striving to achieve. There would be no reason for fans or players to invest in the games because they don't know if the games will even matter at the end of the day.

» 9-6-12 Impact Ratings: How Did the Live No Surrender Lead-in Episode Fare?
» 8-16-12 Impact TV Ratings Are in - How Did Post-Hardcore Justice Episode Fare?
» 11-8-12 Impact: How Did Ratings Fare For Turning Point's Lead In Episode?
» Detailed quarter-hour ratings report for last Thursday's Impact [5/26] - How did the RVD vs. Angle match fare?
» 1-23-14 Impact Ratings (Genesis Night 2)