6-24-13 Raw Ratings: Raw Loses Viewers Across The Board, Plus Comparison To 1 Year Ago

Last edited by King Silva on Fri 28 Jun 2013, 2:19 pm; edited 2 times in total

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WWE Raw on Monday, June 24 scored a 2.90 rating, down five percent from mid-3.0 ratings the past two weeks.

Against the NHL Stanley Cup Finals, Raw dropped two-tenths of a rating in the key male and adult demographics compared to last week's post-Payback episode. Also, Raw dropped five-tenths of a rating in teen males 12-17.

- Raw averaged 3.98 million viewers, down four percent from last week's 4.15 million viewers following Payback.

Hourly Break Down: 3.743 million first hour viewers (second-fewest of the year), a jump to 4.287 million second hour viewers, and a drop to 3.910 million third hour viewers vs. the climax of the Stanley Cup Finals.

- On cable TV Monday night, Raw ranked #2 in overall viewers behind "Major Crimes" on TNT, but ranked #1 in male demos (since the NHL game was on broadcast TV). Raw slipped to #4 among teen males.

Raw's final hour, which usually draws a strong adult male audience, appears to have been impacted by CBS scoring a hit with the premiere of "Under the Dome," which drew 13.5 million viewers and skewed heavily male.

- One year ago this week, Raw scored a 3.28 rating (vs. 2.90 this week) and the demos were up about five-tenths of a rating compared to this year's episode.

PWTorch has received quarter-hour TV ratings and minute-by-minute ratings for the Monday, June 24 WWE Raw episode. Details below are for the males 18-49 demographic, which covers the widest range of Raw's key demos. All references below are for the m18-49 demo to avoid redundancy.

- Hourly Break Down: 1.75 first hour rating, 1.89 second hour rating, 1.83 third hour rating, and only a 1.84 over-run rating for the conclusion of Daniel Bryan vs. Randy Orton against the fall-out from the Stanley Cup Finals ending.

- Peak Ratings: 2.01 rating in Q5 for the conclusion of Chris Jericho vs. Alberto Del Rio and 2.01 rating in Q9 for the conclusion of C.M. Punk and Paul Heyman's verbal exchange.

- Key Comparison: John Cena's promo in the second-half of Q7 scored a 1.89 rating. Mark Henry's promo in the second-half of Q11 scored a 1.90 rating. However, peak viewership in Q11 was for Stephanie McMahon announcing the WWE Title Money in the Bank participants prior to a commercial that led to Henry's speech.

- Peak Audience: The most viewers during Raw was 1.464 million viewers at 9:01 p.m. when Jericho vs. Del Rio was heating up. The next most-watched minute of the show was 1.433 million viewers at 9:14 p.m. for the "WWE 2K14" video game cover reveal.

During the third hour, Raw only hit the 1.4 million mark during Q9. Peak viewership was 1.425 million viewers at 10:03 p.m. for Punk-Heyman.

- Bryan vs. Orton comparison: Q1 jumped out to a strong 1.82 rating for Take One on the Daniel Bryan vs. Randy Orton rubber match. Peak viewership was 1.367 million viewers at 8:06 p.m. when the match heated up.

However, Take Two in Q12 only scored a 1.65 rating against the conclusion of the Stanley Cup before the over-run scored a 1.84 rating. Peak viewership for the match was 1.195 million viewers at 11:08 when Bryan made Orton tap out. Raw then went off the air with 1.112 million viewers at 11:10 p.m.

Raw Flow Highlights

Q1: Raw scored a 1.82 rating for Take One on Bryan-Orton.

Q2: Raw slipped to a 1.74 rating for Sheamus & Christian vs. Rhodes Scholars and Kaitlyn vs. Aksana.

Q3: Raw hit a show-low 1.63 rating for videos, non-action segments, and two commercial breaks.

Q4: Raw rebounded to a 1.82 rating for the first-half of Del Rio vs. Jericho.

H2 - Q5: Raw increased to a 2.01 rating for the conclusion of Del Rio vs. Jericho, which included peak viewership of the night, and the video game cover reveal.

Q6: Raw dropped to a 1.76 rating for Ryback vs. Great Khali.

Q7: Raw jumped back to a 1.89 rating for John Cena's speech.

Q8: Raw stayed at a 1.89 rating for the first-half of C.M. Punk and Paul Heyman's promo exchange.

H3 - Q9: Raw jumped to a 2.01 rating for the second-half of Punk-Heyman. This was peak viewership of the third hour.

Q10: Raw dropped to a 1.75 rating for Punk wrestling Darren Young. However, the audience grew throughout the match and there was a very long commercial break at the end of the quarter-hour.

Q11: Raw rebounded to a 1.90 rating for the WWE Title MITB match announcement and Mark Henry's speech.

Q12: Raw dropped to a near-show-low 1.65 rating for the first-half of Orton vs. Bryan against the Stanley Cup conclusion.

OVER: Raw finished with a 1.84 rating for the conclusion of Orton-Bryan. (Last Five Weeks of Raw over-runs: 1.92, 1.93, 1.88, 2.14, and 1.84 this week.)

Break Down: Orton-Bryan cut to commercial at 10:54 p.m. with 1.130 million viewers. Raw returned at 10:58 with 1.041 million viewers. Raw re-built to 1.104 million viewers at 11:00 p.m., then went 1.120 million, 1.116 million, 1.135 million, 1.148 million, 1.162 million, 1.192 million, 1.181 million, and peak viewership of 1.195 million viewers at 11:08 p.m. when the match concluded.

Caldwell's Analysis: Studying the minute-by-minutes the last several weeks, there is a consistent pattern that longer matches do build an audience over time, as opposed to turning viewers away. It points to wrestling viewers wanting to invest in a match if the promotion makes that match feel important and worth their investment. Even though Orton-Bryan delivered a weak over-run rating, the audience grow over time as viewers returned to Raw following the conclusion of the Stanley Cup game (or other programming that ended at 11:00 p.m.).

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