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 2-3-14 Raw Rating Declines For Second Straight Week..

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King Silva
King of Kings
King Silva

Male
Number of posts : 32652
Age : 30
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool

Favorite TNA Wrestler : ----

Favorite TNA Knockout : ---
Registration date : 2009-09-30

2-3-14 Raw Rating Declines For Second Straight Week.. Empty
PostSubject: 2-3-14 Raw Rating Declines For Second Straight Week..   2-3-14 Raw Rating Declines For Second Straight Week.. EmptyWed 05 Feb 2014, 1:12 am

WWE Raw on Monday, February 3 scored a 3.15 rating, down from a 3.24 rating for the post-Royal Rumble episode of Raw. Raw was also down from a 3.46 rating for Batista's return and follow-up on Daniel Bryan's face turn two weeks ago.

WWE should be building momentum coming out of the Rumble heading into WrestleMania Season, but Raw was at the level of the previous "in-between PPVs" maintenance show on January 13, which scored a 3.12 rating.

Also, one year ago this week, Raw scored a 3.56 rating for the second Raw after the Rumble PPV.

- Raw's audience was 4.210 million viewers, down ten percent from 4.718 million viewers last week. It was the fewest viewers of the year.

Hourly Break Down: 4.428 million viewers in the first hour (viewers counted as individuals who watched at least six minutes of the hour), 4.221 million second hour viewers, and a drop to 3.983 million third hour viewers.

It was the first time in 2014 that the third hour drew fewer than four million viewers.

The hourly pattern continued a six-hour viewership decline.

1/27 Hour 1 - 4.849 million viewers
1/27 Hour 2 - 4.837 million viewers
1/27 Hour 3 - 4.470 million viewers
2/3 Hour 1 - 4.428 million viewers
2/3 Hour 2 - 4.221 million viewers
2/3 Hour 3 - 3.983 million viewers

- On cable TV Monday night, Raw ranked #1 in overall viewers and in the key male demos. However, the week-to-week picture was not good.

Raw was down two-tenths of a rating in adults 18-49, three-tenths in males 18-49, and two-tenths in males 12-34.


Caldwell's Analysis: There are any number of factors to consider when looking at this decline. One is the absence of a big name returning to the fold a la The Rock in recent years. Another is fan frustration/anger turning into tune-out. Another is the absence of top star John Cena. Another is a significant amount of casual/irregular viewers decided this was a skippable week. Another is general lack of interest in the current product right now, especially without a clear WrestleMania Match being built to outside of Randy Orton vs. Batista. Another is the show was complete maintenance bordering on three hours of filler, which assuredly hurt the third hour. Another is WWE has presented Daniel Bryan vs. Randy Orton so many times - even asking $165 + tax to see it on PPV last year - that it's not a special main event anymore. The reasons are numerous. So, it will be interesting to see if WWE comes up with a better effort next week.

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**********
Notable Reality Game/PPV Pick' Em Track Record!
*Runner-Up of WF Big Brother 5: All Stars.
*Winner of WD Survivor Season 3!
*Runner-Up w/ Prince Blue of WD Amazing Race.
*Winner of WD Experience!
*Winner of WF Big Brother Season 6.
*Winner of WF Amazing Race Season 2!
*Winner of WF Big Brother Season 7!
*Runner-Up of WD Visualize
*Runner-Up of WD Survivor 5
*1st Place Season 12, 14, + 17 WD PPV Pick'Ems
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King Silva
King of Kings
King Silva

Male
Number of posts : 32652
Age : 30
Location : Sacramento, California
Favorite WWE Wrestler : ---
Current and Former:
The Rock, JoMo, Ziggler, Edge, Orton, Y2J, Hardyz, + Rhodes!
Favorite WWE Diva : -------
ALL TIME
# 1} Lita
# 2} Trish Stratus
# 3} Mickie James
# 4} Gail Kim
# 5} Michelle McCool

Favorite TNA Wrestler : ----

Favorite TNA Knockout : ---
Registration date : 2009-09-30

2-3-14 Raw Rating Declines For Second Straight Week.. Empty
PostSubject: Re: 2-3-14 Raw Rating Declines For Second Straight Week..   2-3-14 Raw Rating Declines For Second Straight Week.. EmptyWed 05 Feb 2014, 1:15 am

http://pwtorch.com/artman2/publish/caldwellstake/article_76133.shtml#.UvG48rSK1i0

Raw Ratings Decline Points To Past Mania Seasons

As I wrote in my analysis of the Raw TV ratings declining to the 3.1-level, there are any number of reasons to look at why the rating declined this week. An obvious reason is the show just wasn't very good and fell flat.

A big picture reason is that WWE has set expectations for a big star, like The Rock or The Undertaker, to return to WWE TV to "jump-start" WrestleMania Season. That person hasn't walked through the door yet.

Batista was supposed to be that person, but the "first impression" of his character after four years away from WWE TV was not good.

Batista was still supposed to be that person after winning the Royal Rumble, but we know how that turned out.

The absence of a major star returning for Mania Season has shifted the focus to an under-developed, over-exposed, pedestrian roster featuring a lot of wrestlers who need help from Creative being built up as stars worth tuning in to see every week.

Daniel Bryan could be a centerpiece star for WWE, but WWE is still one foot in/one foot out on Bryan at that level. And, removing John Cena and C.M. Punk from the equation this week, the remaining member of the Big Four was Randy Orton, whose character continues to be dragged down and devalued by The Authority storyline.

WWE set this in motion over the past few years by depending on a big returning star - mainly Rock - to pop interest in the product and sustain momentum heading into Mania Season. WWE will have to depend on that again this year if shows like last night become the standard.

But, at some point in the future, WWE will have to make their full-time, every-day roster feel special again. Special enough to not need Rock, Taker, Brock, Batista, or someone else to artificially inflate interest around Mania Season every year. Or, any other time of the year.

_________________
2-3-14 Raw Rating Declines For Second Straight Week.. SilvaWDHOFbanner
2-3-14 Raw Rating Declines For Second Straight Week.. LitaMiaSig4xchampVersion5silver-2
Thanks Mia for my Lita signature. <3
**********
Notable Reality Game/PPV Pick' Em Track Record!
*Runner-Up of WF Big Brother 5: All Stars.
*Winner of WD Survivor Season 3!
*Runner-Up w/ Prince Blue of WD Amazing Race.
*Winner of WD Experience!
*Winner of WF Big Brother Season 6.
*Winner of WF Amazing Race Season 2!
*Winner of WF Big Brother Season 7!
*Runner-Up of WD Visualize
*Runner-Up of WD Survivor 5
*1st Place Season 12, 14, + 17 WD PPV Pick'Ems
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