Quarter-Hour Ratings For Final Impact of 2011 [12/29/11]

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The final TNA Impact Wrestling episode of 2011 on Thursday, December 29 officially scored a 1.16 rating, which was right at the yearly average. The first hour averaged a 1.16 rating and the second hour averaged a 1.17 rating to continue the theme.

Impact peaked with a 1.22 rating in the second quarter-hour for the A.J. Styles & Kazarian vs. Abyss & Scott Steiner tag match.

Other peaks were a 1.21 rating in Q5 to begin the second hour and a 1.20 rating in Q6. Impact then took its usual second-hour dip with 1.13 ratings in the final two quarter-hours, which included the featured matches of Rob Van Dam vs. Kurt Angle and Knockouts champion Gail Kim vs. Mickie James in the main event.

To capture how close this show was the yearly average, the quarter-hours were all within six percent of each quarter-hour's 2011 average. The largest difference was the fourth quarter-hour being 5.8 percent below the Q4-2011 average. Throughout 2011, a typical Impact episode had at least two quarter-hours 10-20 percent off the yearly average.

First Hour Break Down

Q1: Impact opened with a 1.17 rating - right at the overall show average - for the opening segment featuring Sting and the Knockouts. After a commercial, there were also introductions for the opening match. (down 0.6% vs. 2011-Q1 average)

Q2: Impact peaked with a 1.22 rating for the Styles/Kaz-Steiner/Abyss Wild Card tag match. This was followed by one commercial and a post-match promo with Abyss and Steiner. (up 5.6% vs. 2011-Q2 average)

Q3: Impact dipped slightly to a 1.19 rating for Angle and Sting backstage, one commercial break, Flair/Gunner backstage, and the quick Ion vs. Nese X Division pole match. (up 2.0% vs. 2011-Q3 average)

Among males 18-49 & males 12-17, this was the highest-rated segment of the show, surpassing the previous segment. Among males 18-34, this was the third-highest-rated segment of the show, trailing the first two quarter-hours.

Q4: Impact dipped to a show-low 1.06 rating. As usual, this contained two full commercial breaks to drag down the segment. Included in the quarter-hour was Gunner vs. Doug Williams, Robert Roode backstage, and a Roode video package leading to the top of the hour. (down 5.8% vs. 2011-Q4 average)

Second Hour Break Down

Q5: Impact increased to a near-show-high 1.21 rating for Roode's in-ring promo with his "family." This was followed by a commercial, Angle backstage, and introductions for the next tag match. (down 1.8% vs. 2011-Q5 average)

Q6: Impact stayed steady with a 1.20 rating for Samoa Joe & Magnus vs. Eric Young & ODB. There was also one commercial, Mickie James backstage, and ring intros for Angle-RVD. (up 3.5% vs. 2011-Q6 average)

Q7: Impact dipped to a 1.13 rating for the Angle-RVD match, plus one commercial break, an Angle-Storm hype video for the Genesis PPV, and ring introductions for the main event. (down 0.9% vs. 2011-Q7 average)

Q8: Impact closed with the same 1.13 rating for Mickie vs. Gail Kim, one commercial, and the finish of their match. (down 4.0% vs. 2011-Q8 average)

Among all adults 18-34, this segment tied for the highest rating in the second hour. In the key male demos, the segment trailed other quarter-hours in the second hour and the more-watched first hour quarter-hours.

Caldwell's Analysis: It's only fitting that Impact concluded the 2011 campaign with a show that settled right at the average. That was the story of 2011 - TNA popped a rating a few times during the year, but inevitably settled back into the 1.0-1.2 ratings range.

» Quarter-hour ratings for Thursday's Impact, comparisons to 2011 averages
» Impact quarter-hour ratings report for Thursday's show, detailed comparisons to 2011 averages
» 11/17 Impact quarter-hour ratings report - Knockouts segment draws big audience, comparisons to 2011 averages
» Impact Ratings for July 5th Show + Quarter Hour Ratings [Added 7/10]
» January 19th Impact Ratings Are In [Quarter Hour Ratings Added].