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 Raw Ratings For Jan 9th, 2012 Show

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King Silva
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King Silva


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Raw Ratings For Jan 9th, 2012 Show Empty
PostSubject: Raw Ratings For Jan 9th, 2012 Show   Raw Ratings For Jan 9th, 2012 Show EmptyWed 11 Jan 2012, 2:12 am

http://pwtorch.com/artman2/publish/WWE_News_3/article_56811.shtml

WWE Raw on Monday, January 9 scored a 2.87 rating, down from a 3.10 rating last week and the lowest rating since December 12. It was also the second-lowest rating since September when the fall season began.

Raw averaged 4.00 million viewers, down 10 percent compared to last week and the fewest overall viewers since September 12. The first hour averaged 4.096 million viewers and the second hour dropped to an average of 3.92 million viewers. It was the fewest first hour viewers since Sept. 12 and fewest second hour viewers since November 7.

-- Raw was opposed by the BCS National Title game, which averaged 24.4 million viewers, and the regular slate of History Channel opposition during the second hour to negatively affect Raw viewership.

In the key male demographics, Raw did finish #2 behind the title game among males 18-34, but finished #3 among older adult males 18-49 behind the title game and "Pawn Stars" on History. In overall viewership on cable TV, Raw finished #7 on the night.

Looking more at the m18-34 rating, which was one of the few bright spots on the night, Raw scored its second-highest rating in the demo since May 2, which covers 37 weeks.

Following the pattern of big sporting events pulling away older male viewers from wrestling, Raw's male 18-49 rating dropped 6.1 percent compared to last week's show. Whereas, the strong m18-49 rating increased 6.6 percent compared to last week.

-- Last year's second Raw of 2011 up against the BCS Title game scored a 3.05 rating (2012 down 5.9 percent) and averaged 4.50 million viewers (2012 down 11 percent). Also, viewership increased from the first to second hour, unlike the recent pattern on Raw.
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