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 June 4th, 2012 Raw Ratings See Increase But Still Below 3.0.. :(

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King Silva
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King Silva


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June 4th, 2012 Raw Ratings See Increase But Still Below 3.0.. :( Empty
PostSubject: June 4th, 2012 Raw Ratings See Increase But Still Below 3.0.. :(   June 4th, 2012 Raw Ratings See Increase But Still Below 3.0.. :( EmptyTue 05 Jun 2012, 11:19 pm

http://pwtorch.com/artman2/publish/WWE_News_3/article_62118.shtml

WWE Raw on Monday, June 4 scored a 2.92 rating, up two-tenths from last week's year-low rating, but still below the 3.0-rating mark. Also, Raw was down six percent compared to the 2012 average.

Raw averaged 4.28 million viewers, rebounding nine percent from a year-low average of 3.91 million viewers last week. The show was still down four percent compared to the yearly average of 4.47 million viewers.

Raw averaged 4.32 million first hour viewers, then decreased slightly to an average of 4.25 million second hour viewers. It was the third consecutive week viewership has declined in the second hour.

-- On cable TV Monday night, Raw ranked #5 in overall viewers. Raw was faced with this season's weekly NBA Playoffs competition, which averaged 8.5 million viewers, and an old nemesis, "Pawn Stars" on History Channel, which averaged 5.9 million viewers. Raw was #2 in males 18-34 behind the NBA and #3 in males 18-49 behind the NBA and Pawn Stars.

The big item for USA Network and advertisers is the key male demos declined compared to last week's year-low show. Monday night, Raw hit year-lows in males 18-34, males 18-49, and males 12-34. The only demo that was up was teen males 12-17 on the week John Cena returned to Raw after a one-week absence.

-- One year ago this week, Raw scored a 3.21 rating (up three-tenths of a rating compared to this week) and averaged 4.97 million viewers (up an average of 700,000 viewers compared to this week).

Caldwell's Analysis: As I wrote at the end of my Raw report, WWE needs to figure out its target demo. This week's Raw episode was the type of show to drive away adult male viewers, and that's reflected in the numbers.
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