May 31st, 2012 Quarter Hour Ratings For First Live Impact

http://pwtorch.com/artman2/publish/TNA_News_1/article_62198.shtml

TNA Impact last Thursday, May 31 officially scored a 0.89 rating off a first hour 0.78 rating and second hour 1.00 rating.

The first week in the new first hour at 8:00 p.m. EST scored 26 percent below the yearly first hour average in the previous first hour timeslot. The new second hour (former first hour) was below the yearly average of a 1.06 rating. It also followed a recent pattern of poor 9:00 p.m. EST ratings before the timeslot shift.

The lowest-rated segment was the show-opening Sting vs. Bobby Roode lumberjack match, which scored a 0.72 rating. This was down 31 percent compared to the Q1 yearly average in the opening quarter-hour in the old timeslot.

Impact then moved to a 0.97 rating at the top of the second hour for Brooke Hogan and Dixie Carter, which was seven percent below the Q1 (now Q5) average for the year. Impact peaked with a 1.03 rating in Q7 for the Gut Check confrontation between Joey Ryan and Taz, then retreated to a 1.01 rating in Q8.

First Hour Break Down

Q1: Impact opened with a show-low 0.72 rating for the first-half of the Sting vs. Roode lumberjack match, plus one commercial. It shows the lack of word spreading to casual viewers about this match opening the show in the new timeslot after TNA announced the opening segment on the Internet a few days before the show. (down 31.4 percent compared to previous Q1-2012 average in prior timeslot)

Q2: Impact increased to a 0.85 rating for the second-half of Sting-Roode, Hulk Hogan's post-match promo, one commercial, and the first-half of the Bully Ray-Abyss in-ring confrontation. (down 19.8 percent vs. Q2-2012 average in prior timeslot)

Q3: Impact dipped slightly to a 0.81 rating for the second-half of Ray-Abyss, one commercial, and the unhyped Austin Aries vs. Chris Sabin match. (down 23.6 percent vs. Q3-2012 average in prior timeslot)

Q4: Impact dipped to a 0.75 rating for Gut Check-related segments and two commercial breaks. (down 28.6 percent vs. Q4-2012 average in prior timeslot)

Second Hour Break Down

Q5: The previous opening segment and new second hour opening segment scored a 0.97 rating for Brooke and Dixie in the ring, plus one commercial, and the TV Title poll reveal. (down 7.6 percent compared to Q1-2012 average and down 14.9 percent vs. Q5-2012 average in prior timeslot)

Q6: Impact increased slightly to a 0.99 rating for Jeff Hardy vs. Devon for the TV Title, James Storm's home video promo, and one commercial. (down 6.6 percent compared to Q2-2012 average and down 9.1 percent vs. Q6-2012 average in prior timeslot)

Q7: Impact peaked with a slight increase to a 1.03 rating for the Gut Check in-ring segment, plus one commercial leading into main event introductions. (down 2.8 percent vs. Q3-2012 average and down 1.9 percent vs. Q7-2012 average in prior timeslot, which was the closest the show got to being even with any metric in the timeslot change.)

Q8: Impact dipped slightly to a 1.01 rating for A.J. Styles vs. Daniels, one commercial, and the show-ending phone call "scandal" reveal. (down 3.8 percent compared to Q4-2012 average and down 4.7 percent vs. 2012-Q8 average)

Caldwell's Analysis: It looks like it will take time for the audience to catch on to the timeslot change and it does not appear being live affected viewership this week. The second hour (previous first hour) followed the usual Impact pattern as of late starting slow, then building toward a bump at the top of the second hour. Now, that 10:00 p.m. hour is gone, so once the momentum starts to build after the recent slow starts, UFC programming gets the bump. So, it will take time for the audience to adjust accordingly.

» November 29th, 2012 Impact Ratings Revealed [Quarter-Hour Ratings Added]
» January 19th Impact Ratings Are In [Quarter Hour Ratings Added].
» Impact Ratings for July 5th Show + Quarter Hour Ratings [Added 7/10]
» 7-19-12 Impact TV Ratings Report [Quarter Hour Ratings Added 7-25-12]
» Quarter-Hour Ratings For Jan 5th Impact