2-7-13 Impact Ratings Report [Down 12% From Previous Week]!

Last edited by King Silva on Tue 12 Feb 2013, 2:51 am; edited 1 time in total

http://pwtorch.com/artman2/publish/TNA_News_1/article_68518.shtml

TNA Impact on Thursday, February 7 scored a 1.04 rating, down 12 percent from last week. This ended TNA's three-week run scoring a 1.16 or 1.17 rating.

Impact averaged 1.41 million viewers, down 12 percent from last week's average of 1.58 million viewers.

Bellator MMA that followed Impact averaged 807,000 viewers, up 100,000 from an average of 705,000 viewers last week. The Bellator show included an announcement from TNA president Dixie Carter.

As for Impact, the show ranked #29 in overall cable TV viewers Thursday night, a distant #32 among males 18-34, and #20 among males 18-49.

Last year's Impact this week scored a similar 1.06 overall rating, but the demographic ratings were significantly higher last year - three-tenths of a rating in m18-34 and two-tenths in m18-49.

http://pwtorch.com/artman2/publish/TNA_News_1/article_68565.shtml

TNA Impact on Thursday, February 7 officially scored a 1.03 rating. This was off a first hour 0.94 rating and second hour 1.13 rating.

Impact was hurt by a very slow start in the first hour - none of the quarter-hours reached a 1.0. Impact then jumped to a 1.13 rating to start the second hour. Impact dipped in Q6 and Q7 before closing with a show-high 1.22 rating featuring Sting & Bully Ray in a tables match that was promoted in-advance.

First Hour Break Down

Q1: Impact opened with a 0.94 rating for Aces & Eights's show-opening promo, specifically Garett Bischoff and Wes Brisco explaining their affiliation with the group. This was followed by one commercial. It was the third straight week where Q1 fell below a 1.0 rating.

Q2: Impact increased slightly to a 0.96 rating for RVD vs. Zema Ion vs. Kenny King in a six-minute X Division Title match, one commercial, and a video package on British Bootcamp.

Q3: Impact increased slightly to a 0.98 rating for various videos and non-wrestling segments before James Storm beat Jessie in a three-minute match. There was also one commercial.

Q4: Impact dipped to a show-low 0.88 rating for two full commercial breaks and the first few minutes of the TNA Tag Title match.

Second Hour Break Down

Q5: Impact jumped to a 1.13 rating for a new wave of viewers tuning in to see the end of Roode & Aries capturing the Tag Titles from Chavo & Hernandez, a backstage skit with the Hogans, and one full commercial.

Q6: Impact dipped to a 1.07 rating for this week's Knockouts match of Tara vs. Miss Tessmacher, a video package on A.J. Styles's poor 2012, and one commercial.

Q7: Impact stayed about the same with a 1.08 rating for JB introducing Bootcamp winner Rockstar Spud, one commercial, and introductions for the main event.

Q8: Impact closed with a show-high 1.22 rating for Sting & Bully defeating Aces & Eights in a tables match, plus one mid-match commercial.

Caldwell's Analysis: Three things confirmed - Bully Ray continues to attract an audience, Sting still has value if placed in a protected role, and TNA can draw a number if they promote big stars in big matches in-advance.

» 9-13-12 Impact Ratings See Slight Increase From Previous Week
» June 21st Impact Ratings Are in: Ratings Lose Momentum in 4th Week..
» 7-19-12 Impact TV Ratings Report [Quarter Hour Ratings Added 7-25-12]
» July 4th Impact Ratings Report [1/4 Hour Ratings Added 7/16/13]
» March 7th, 2013 Impact Ratings Report