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 5-11-12 Smackdown TV Ratings Take a Blow..

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King Silva
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King Silva


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5-11-12 Smackdown TV Ratings Take a Blow.. Empty
PostSubject: 5-11-12 Smackdown TV Ratings Take a Blow..   5-11-12 Smackdown TV Ratings Take a Blow.. EmptyTue 15 May 2012, 7:28 am

http://pwtorch.com/artman2/publish/WWE_News_3/article_61397.shtml

WWE Smackdown on Friday, May 11 scored a 1.7 rating, down 11 percent from last week's 1.9 rating. It was the lowest rating of the year for a first-run Friday episode.

Smackdown averaged 2.53 million viewers, down seven percent from last week's show. It was the fewest viewers for a first-run Friday episode since the show before WrestleMania on March 30.

Monday's Raw episode four days earlier had a similar week-to-week decline, dropping three-tenths of a rating and 550,000 viewers.

- On cable TV Friday night against the NBA Playoffs, Smackdown ranked #6 overall, which is one of the few times a first-run episode has not been in the Top 5 over the past two years. Also, Smackdown ranked #5 in males 18-34 and #2 in males 18-49. The show was #1 during its timeslot in m18-49.

- In the demographic ratings, Smackdown took big hits in key male demos compared to last week. The show was down 16.1 percent in m18-49, 15.3 percent in m18-34, and 8.5 percent in m12-34 versus last week.

Overall adults 18-49 & adults 18-34 were steady, though. Also, the constantly-fluctuating teen males 12-17 demo was up slightly after a huge drop-off last week. So, the gain was minimal and in the low-end of the yearly average.

- This week last year, Smackdown scored the exact same 1.7 rating and averaged 2.60 million viewers, up slightly compared to this year's show.

Caldwell's Analysis: NBA Playoffs combined with Smackdown following Raw's declining ratings created a poor result. It didn't help that WWE gave away all of the big Smackdown brand items for the week during Raw - a change to the next PPV main event and a featured tag match that was repeated on Smackdown - rendering Friday's show nearly skippable.
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